The Biggest Summary of 2017 Internet Trends You’ll See
Want to know what the future will look like?
Mary Meeker of venture capital firm KPCB just released her annual Internet Trends report, and it’s one of the most important and informative (not to mention massive) slide decks you’ll see on the Internet’s present and future.
You can flip through it yourself or download the PDF. Or you can let us do the heavy lifting for you. We poured over the report and have selected some of the most essential pieces of information you should know about.
Everyone Who Wants a Smartphone Has One
Well, pretty much. As the chart below shows, global smartphone shipments only increased a measly 3% year-over-year (compared to 10% v. 2015 and 28% v. 2014). There aren’t many people left in the world who want to buy a smartphone and haven’t done so yet. Also important – note the teal in this chart. The world runs on Android.
We’re Spending More Time Online
U.S. adults now spend more than three hours per day online on their phones. This figure has steadily increased with the most dramatic jumps occurring between 2011 and 2013. Interestingly enough, as mobile usage increased over the last three years, desktop/laptop usage has remained flat. In other words, our time spent on mobile isn’t coming out of our time spent on the computer. It’s coming from somewhere else.
Internet Advertising Is Driven By Mobile
We are very, very close to seeing mobile advertising eclipse desktop advertising. (Or, depending on your statistics, we’re already there.) By the way, we’ve got 104 reasons why you need to advertise on mobile.
Global Internet Ad Spend Will Overtake Global TV Ad Spend
After 22 years, it’s finally happening.
Photos Will Replace Typing
From Google Lens to Snapchat Spectacles to major strides in AR, photo input will become an increasingly important method of data capture and communication. (For more info, see our recent post, The Evolution of Apps.)
Voice-Based Home Assistants Will Unbundle Our World
Amazon Echo has seen tremendous growth in both hardware units shipped and Skills added. Between Google Home and Apple’s newly announced HomePod, this market is set to take off.
To Bot or Not?
Real-time conversations are the new baseline for your audience on social. See below.
Eating Out Becomes Eating In
Food delivery as a percentage of San Francisco Bay Area restaurants has grown significantly as on-demand delivery services sprout up.
Entertainment Consumption Is Changing
From music streaming to gaming to video, the way we consume entertainment is changing radically. Check out Netflix’s share of the USA home entertainment market for example…
What’s the biggest change you think we’ll see this year?
What are your predictions? Let us know in the comments below!