Category: News

March 30, 2017 4:28 pm | Published by

It’s happening. Cable TV is coming to YouTube. It’s a bold move that may be the first significant step in a new era of cord-cutting. YouTube recently announced it will soon offer “live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.” This announcement comes around the same time that the Leichtman Research Group (LRG) announced survey results concerning households with DVR,... View Article

August 10, 2016 9:00 am | Published by

Ecommerce can be a tough business. When it works, it works. But when sales drop, it takes a little bit of investigation to discover the problem. Finding the problem is a lot like trying to find the leak in a bicycle tire. You have to completely submerge the tube under water and carefully look for the air bubbles. Once you find the bubbles, you’ve got to stop and patch up... View Article

June 27, 2016 9:00 am | Published by

Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the news.” If your brand creates and publishes any kind of digital content (in the U.S. or abroad), understanding the key findings of this report is... View Article

April 14, 2016 9:00 am | Published by

“What’s the ROI?” It’s a question we encounter frequently in business, but especially in the world of social media marketing. At BuzzPlant, we believe that every client’s investment in social marketing should deliver a return. In order to have happy, successful clients, we know that it’s critical to clarify at the beginning of the project what the “investment” is and what the “return” is. Two Ways of Looking at Social... View Article

March 2, 2016 5:00 pm | Published by

We giving away free Snapchat marketing services to one lucky brand! What’s the catch? This spring, BuzzPlant is creating a transparent case study on the use of Snapchat for marketing and branding, and the brand that receives free Snapchat account management services will be the star of this case study. For brands looking to innovate in their social media strategy, this opportunity is an easy double play: free professional account management... View Article

September 18, 2015 9:00 am | Published by

One hundred years ago, if you wanted to sell something, you had to build a store. People could walk into the store, see the product, and if they wanted to buy, they could buy. With the development of direct mail and toll-free numbers, you could forget the store. Just have a phone and a garage or warehouse. With the development of the internet, you could forget the phone and the... View Article

August 25, 2015 9:00 am | Published by

We all want to get the best bang for our buck. The highest MPG. But determining where, when, and how to share your latest video isn’t easy. Do you go to YouTube, the biggest platform? Snapchat, the undervalued and underused platform? Vimeo, the high-quality platform? Facebook? Instagram? Twitter? Vine? Periscope? Meerkat? …. As content creators, we have a LOT of choices. And each platform has its own unique set of... View Article

June 22, 2015 9:00 am | Published by

Earlier this month, we wondered aloud how much longer will it take before major brands partner with major influencers in a marketing campaign? Well, it’s happened. Wendy’s Sip Me Up Campaign: Live-Stream Video Marketing On Thursday, June 18, Wendy’s launched its Sip Me Up campaign for FruiTea Chillers, featuring self-described “Internetainers,” Rhett & Link. The campaign is significant for combining several ambitious marketing trends and strategies into one effort, including:... View Article

June 15, 2015 11:50 am | Published by

Millennials hit a new milestone this year. According to new Pew Research Center analysis of U.S. census bureau data, Millennials are now the largest generation in the U.S. labor force, totaling 53.5 million. The number of Boomers in the workforce has dropped, as well, leveling out with the number of Gen-X workers. The Millennial generation – like any generation judged by its predecessors – is subject to some false assumptions.... View Article

April 6, 2015 3:50 pm | Published by

Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top:     Third day. — Dan Frommer (@fromedome) March 29, 2015 This week, Twitter’s making headlines again (albeit smaller ones) with Curator, a free curation tool for media producers. There’s no... View Article