Category: From Our Office

December 4, 2013 6:00 pm | Published by

“Christmastime is here.” And for small business retailers caught in the crossfire of holiday gatherings, overbooked schedules, and business as usual… those three words can inspire just a little panic. But, those three words should be exciting! Did you know that last weekend’s Small Business Saturday resulted in $5.7 billion of small business retail spending? That’s a 3.6% increase over last year. Meanwhile, big box Black Friday took a 13.2%... View Article

November 26, 2013 9:05 am | Published by

Every time a new technology debuts, it seems to be popular to go online and proclaim the “death” of that technology’s predecessor. Things get dramatic. With Google’s recent algorithm changes especially, you get stuff like “SEO IS DEAD!!” splattered across every marketing blog. And video killed the radio star, right? Well, that’s exactly not the case with Google Helpouts. If anything, Google Helpouts can be used as a tool to... View Article

November 22, 2013 4:37 pm | Published by

It’s funny how we can find insight in the most unexpected places. Reviewing some Tolkien quotes this week, I was surprised to find how applicable his wisdom is to marketing and the whole “content creation” process (if that’s your term). There’s so much wisdom to be found throughout The Hobbit and Tolkien’s other works, so I’ll keep it short with seven of my personal favorites from the canon.  “Praise from... View Article

November 18, 2013 9:00 am | Published by

Having worked with dozens of non-profits, charitable organizations, and entrepreneurial filmmakers, I know this crowd is full of passion and energy. But I also know there are only so many hours in the day. And when it comes to Tweeting v. Obtaining Funds, 10/10 people are going to choose to pursue donations. Social media marketing… who has time for that?! Well, YOU should have time for that. And here’s why.... View Article

November 14, 2013 5:04 pm | Published by

I’ll let you in on a secret. I think 2014 is going to be the year digital marketing sees a total breakthrough in credibility and honesty. And I think Google’s new Hummingbird search algorithm is going to be the broom that cleans up shop. Up until now, digital marketing has encompassed a broad band of activity: black hat, white hat, content marketing, bots, keyword stuffing, viral campaigns, etc. Some of... View Article

November 11, 2013 9:07 am | Published by

In 1999, you could kind of be a jerk on the internet and get away with it. Forget the internet; you could be a jerk in real life and new customers would still show up at your store. (Word of mouth can only spread so fast.) But today, if people think your customer service is on par with the DMV’s, they’ll let you know. And they’ll let their high school... View Article

November 7, 2013 10:57 pm | Published by

You already know Facebook is the largest social media platform in the world. But it might surprise you that numbers 3 and 4 on the list have never even appeared on your screen. As social media growth continues to boom, it leaves us with more questions than answers. (Those mystery platforms, by the way, are Chinese networks Qzone and Sina Weibo.)     Graph Source: Business Insider Getting Global –... View Article

November 1, 2013 9:00 am | Published by

“I can’t believe it’s already Thanksgiving,” we’ll all say in three weeks… quickly followed by, “I can’t believe it’s already Christmas,” three weeks later. One more week and it’s New Year’s and… wait! … Where did 2013 go?! Yeah, you know what I’m talking about. So, take these six steps now to winter-proof your brand’s content. Listen, if you’re the one who takes care of all your company’s content marketing,... View Article

October 30, 2013 9:57 pm | Published by

It finally happened: Instagram is getting ads. And once everyone cools his or her melodramatically-inclined jets* a little bit, we all might find Instagram to be a pretty cool ad platform. But, as any content marketer knows, these things take time. When Facebook debuted ads in 2009, the ensuing pandemonium lasted months – if not years – before everyone calmed down. A similar uproar followed when Twitter added promoted tweets... View Article

October 28, 2013 9:00 am | Published by

How many times in your life have you stumbled upon some random, poorly-designed, vague website, and said, “You know, I think I need to buy something from these people?” Count them. Oh, zero, you say? Sounds like you might have respect for the good old-fashioned landing page. Landing Page, Conversion, And All That Jazz A landing page is a webpage used to make a first impression on a visitor. The... View Article