Category: From Our Office

September 11, 2013 4:22 pm | Published by

What can you buy with $200,000? A comfortable house, a first-class education at a four-year university, or a promoted hashtag trend on Twitter… for one day. That’s a lot of cash. So, why do so many corporations totally blow this aspect of their social media marketing strategy? Where does their Twitter strategy derail, and what lessons can we learn about promotion on Twitter? Well, here’s how not to do promoted... View Article

September 6, 2013 9:00 am | Published by

This multi-million dollar commercial, which celebrates the 25th anniversary of Nike’s biggest campaign, ends with three of the most well known words ever written. (Next to “In the beginning.”) JUST DO IT. Now, how exactly does a multi-million dollar spot boil down to three words? The answer to that question, Dan Wieden’s genius, turns 25 this year. According to legend, Wieden adapted the phrase from a convicted killer’s last words,... View Article

September 4, 2013 9:07 am | Published by

How would you feel if your favorite band burst onto the stage with an enthusiastic, “HELLOOOO, ASHEVILLE!” … in Nashville? Kind of hurts, doesn’t it? It’s exactly the kind of frustration that plagues the residents of Bucharest, the capital city of Romania. For years, Bucharest has been mistakenly called “Budapest,” the capital city of Hungary. In a way, Michael Jackson first publicized the whole Bucharest/Budapest confusion back in 1990, when... View Article

September 3, 2013 10:13 am | Published by

I realize there are a lot of advice columns out there on content marketing and “how to tell your brand’s story.” I herein do solemnly swear not to regurgitate the same old mediocre blah advice that so deeply penetrates the internet. Instead, I’ve curated four of the best tips I’ve come across from branding experts. All of these strategies are concrete and doable. So, pick one or two, and run... View Article

August 30, 2013 3:55 pm | Published by

Starbucks had #SpreadtheCheer. Blackberry had #BeBold. Quantas (Australia’s largest airline) had #QuantasLuxury. And, worst of all, McDonald’s had #McDStories. You can imagine the downward tailspin that one took. Now, there’s nothing wrong with cooking up some creative approaches to social media. In fact, you should have a social media strategy that sticks out. But the out-of-control stories behind the above hashtags suggest that social media can cross a line… from... View Article

August 23, 2013 9:13 am | Published by

The internet is full of characters, but few grate on people’s nerves more than the Obnoxious Internet Marketing Guy. You know the type. Their Twitter feed is a constant stream of “ME.” Every comment they’ve ever left on a blog post links back to their own product or service. You can almost feel the palm grease oozing out of their DM’s. You don’t want to be that guy. But you... View Article

August 22, 2013 9:13 pm | Published by

Farms, ice cream, computers, ideas, independent films and blockbusters… what do they have in common? They can all be crowdsourced and crowdfunded. A few weeks ago, I covered seven diverse crowdsourcing campaigns with the hope of dispelling the false belief that crowdsourcing/-funding is only for non-profits. In reality, a smart crowdfunding strategy can be applied to virtually any endeavor, though few creatives have more opportunity for crowdfunding campaign success than... View Article

August 19, 2013 9:32 am | Published by

According to YouTube’s Statistics page: 100 hours of video are uploaded to YouTube every minute. YouTube reaches more US adults ages 18-34 than any other cable network. YouTube has more than 1 billion unique users visit each month. When I see these statistics, I have two primary thoughts related to film marketing. One, what a great place to market your movie and push your film trailer. Two, how easy it... View Article

August 15, 2013 9:07 am | Published by

These days, “user-generated content” is an aspect of virtually every marketing campaign – whether it’s done intentionally or not. The fact is, if you have a movie/product/campaign worth talking about, people are going to talk. And they’re going to create their own content. So, why not harness that content? Why not direct the conversation in a way that builds hype and anticipation around your film? Check out these three ways... View Article

August 14, 2013 9:15 am | Published by

The other day I was browsing around on a certain company’s website when I noticed at the very bottom, next to the business’s address and privacy policy, there were no fewer than nine social icons. Nine! Facebook, Twitter, and Pinterest? Check. Check. Check. YouTube? LinkedIn? They made an appearance, too. Yelp? Yelp?! Got it covered. Plus, there were three additional icons related to this particular business’s mobile app. It begs... View Article