Category: From Our Office

May 26, 2017 9:00 am | Published by

You can spend thousands of dollars driving traffic from social media to your website… …but if the landing page doesn’t convert, you’re wasting your money. Your landing page is one of the most critical points of your sales funnel. But, ironically, many marketers and business owners act as though their landing page is something to “set and forget.” Quite the opposite. Your landing page is where the magic happens. It’s... View Article

May 24, 2017 9:00 am | Published by

Has your Instagram engagement taken a turn for the worse in the last couple of weeks – despite all other things remaining equal (post frequency, quality of posts, etc.)? If so, you could be affected by the new Instagram ‘Shadowban’ – a rather mysterious, not-totally-confirmed-but-probable force at work in Instagram’s secretive algorithm! What is the Shadowban? The ‘Shadowban’ is a term users have adopted to describe the increasingly common phenomenon... View Article

May 19, 2017 9:00 am | Published by

At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising. By the way, if you’re new to mobile marketing, you can supplement this post with two other recent BuzzPlant Blog posts: Want BETTER Email Marketing In 2017? Focus on Mobile. How YOU Can... View Article

May 17, 2017 5:00 pm | Published by

Are you posting to Facebook for your business… …but not getting any serious engagement with your audience? Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces? If so, then today’s BuzzPlant Blog post is for YOU. Just Enough Knowledge to Be Frustrated We’ve found that many business owners know just enough about Facebook to end up frustrated.... View Article

May 11, 2017 9:00 am | Published by

Do you know about Facebook’s 10-year master plan? Most people don’t. But understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game. You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant. And we get it! It’s hard enough as... View Article

May 9, 2017 10:58 am | Published by

I know, I know… you thought Kim Kardashian was 100% real, and now I have to be the one to break it to you that she’s not! Here’s the short of it: this past week, Kim and friends were on vacation in Mexico. Their photos flooded Instagram, and revealed, as reporter Anna Lewis puts it, “like 95 percent of people in the world, Kim has cellulite.” No big deal, of... View Article

May 4, 2017 9:00 am | Published by

This past December, a research-based consultancy asked two groups of 1,000 people ages 18-64 about virtual reality (VR) devices and how devices fit into their holiday shopping plans. In January, they followed up with consumers to see if wish lists became reality. Now, those survey results are available, having recently been published in AdWeek under the headline, “Reality Bites.” As the header might suggest, it seems virtual reality just isn’t... View Article

May 2, 2017 9:00 am | Published by

Building an app for your business, but not sure what features need to be included? A new infographic from Bizness Apps takes a look into the top five features every business should consider in their app build. #1 Loyalty Card Program According to the infographic’s findings: 70% of smartphone users would be interested in using their smartphone to collect points and receive discounts 69% of smartphone users would be likely... View Article

April 27, 2017 9:00 am | Published by

Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital. Well… kind of. There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts. And there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing. When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you... View Article

April 25, 2017 9:47 am | Published by

Whether you realize it or not, you already have a sales funnel. If you’re thinking, “I do?” then this post is for you. If you know you have a sales funnel, but you’re not getting the results you want, this post is for you. If you have no idea what a sales funnel is, but you’re interested in selling, this post is for you. In this blog, I’m going to... View Article