Category: From Our Office

July 21, 2017 9:00 am | Published by

“Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing.  “Enter your email address for updates.” No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive dangling at the end of your call-to-action, it just isn’t going to happen. When it comes to email, we all could use an edge. And, by the... View Article

July 19, 2017 11:19 am | Published by

We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account for 74% of all web traffic in 2017. 500 million people are watching Facebook videos every day (and 85% of Facebook video is watched without sound). 81% of people feature their video on their brand website. 93% of marketers use video for online marketing, sales and communication. As video continues... View Article

July 17, 2017 9:00 am | Published by

Influencer marketing is hot right now. And the strategic use of micro-influencers is the trend’s epicenter. As we reported earlier this month, many brands are getting a return of $7.65 on every dollar they spend on influencer marketing. In many cases, those numbers are generated by micro-influencers (non-“celebrity” accounts who have their own dedicated, niche audiences that range from several hundred followers to 100,000 followers – learn more). Why Partner... View Article

July 14, 2017 2:44 pm | Published by

Not all types of social media are created equal. As the social media marketing industry matures, so do the various types of content that marketers need to learn and master. No matter what platform you’re using, you need to be aware of owned, paid and earned content – and how they play into your strategy – suggests a new infographic from Tracx, which we’ve reposted below. #1 Owned Social Owned... View Article

July 7, 2017 9:00 am | Published by

While updates to Google’s search algorithm no longer have the same earth-shattering affects on mainstream websites like they did ten years ago, algorithm updates still matter if for no other reason than that they reveal Google’s priorities. And, like it or not, Google’s priorities need to be your priorities if you want to continue earning organic search traffic to your website. Earlier this spring, Google quietly released (per usual) an... View Article

July 5, 2017 2:49 pm | Published by

Over two years ago, we shared with BuzzPlant Blog readers how companies were making $6.50 for every $1.00 spent on influencer marketing. Today, influencer marketing is hotter than ever, according to a new infographic from Influencer Marketing Hub, which reports a +325% increase in searches for “influencer marketing” over the last 12 months! However, it’s not just search interest that’s growing. Actual use of the strategy is rapidly growing in... View Article

June 29, 2017 9:00 am | Published by

By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience. And then a bunch of other people figure out how to do the same thing. Well, it doesn’t have... View Article

June 27, 2017 9:00 am | Published by

Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A new report from the Q2 2017 Sprout Social Index takes a closer look at brand personality. This is what we frequently refer to on the BuzzPlant Blog as brand “voice.” Last fall, we spent a great deal of time thinking about the question, “how are you supposed to sound personal… human even…... View Article

June 22, 2017 9:00 am | Published by

Today’s teenagers (Generation Z, “Gen-Z,” born between 1996 and 2010) are the true digital natives. Born slightly after Millennials, Gen-Z has grown up with technology from the very beginning. A new report and infographic from AdWeek (shared below in full) presents findings from a survey of 1,500 teenagers. The results are particularly interesting if you share our interest in influencer marketing. What Platforms Does Gen-Z Use? YouTube is the common... View Article

June 20, 2017 10:55 am | Published by

Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat. So, when I came across this new high-level infographic... View Article