Category: From Our Office

April 27, 2017 9:00 am | Published by

Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital. Well… kind of. There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts. And there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing. When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you... View Article

April 25, 2017 9:47 am | Published by

Whether you realize it or not, you already have a sales funnel. If you’re thinking, “I do?” then this post is for you. If you know you have a sales funnel, but you’re not getting the results you want, this post is for you. If you have no idea what a sales funnel is, but you’re interested in selling, this post is for you. In this blog, I’m going to... View Article

April 20, 2017 9:00 am | Published by

I don’t care who your customers are… …they ARE on Facebook. I guarantee it. Facebook now has over 1.23 billion daily active users and 1.86 billion monthly active users (stats). Pew Research Center reports that approximately eight in 10 online Americans are on Facebook (as of November 2016), which is a seven-percentage-point increase from 2015. What’s Stopping You From At Least Trying? If you aren’t advertising on Facebook yet, you... View Article

April 18, 2017 9:00 am | Published by

“How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know how much I ought to spend.” “What if I waste my money? … What if I don’t spend enough to get any significant results?” Making any... View Article

April 11, 2017 9:00 am | Published by

The social media landscape changes quickly. A new infographic from CJG Digital Marketing provides some context for the changes and challenges we can expect to see this summer. From the improvement of chat bots to continued growth in influencer marketing, here are the eight trends many BuzzPlant clients will be affected by in the months ahead… #1 Live Streaming Video YouTube is still top dog when it comes to housing... View Article

April 7, 2017 9:00 am | Published by

Whether or not you use Instagram for marketing, you need to see this brand new infographic about how Instagram compares to other social platforms when it comes to marketing. If you use Instagram for business, you’ll likely learn something that can help you earn even better results. And if you don’t use Instagram? Well, maybe this will be the post that pushes you to try something new! #1 Instagram’s Engagement... View Article

April 4, 2017 9:00 am | Published by

Think you have Millennials figured out? Crosscheck your assumptions against this newly released infographic to see if your beliefs are fact or fiction. To gather this data, Toluna asked 1000+ respondents in the U.S. and U.K. about their media consumption habits. This data compares Millennials to non-Millennials. You might be surprised which demographics fit with certain habits! Also, don’t miss these other resources on understanding and marketing to Millennials: Understand... View Article

April 3, 2017 3:17 pm | Published by

Buzzplant has started a month-long social media engagement with John Mattox II, author of Thirteen Brother Pirates: The Journey Begins. The book is a family-friendly adventure set on the cusp of the American Revolutionary War in 1775. John started writing as a child and hopes his books to become favorites among young readers. Read the short interview below, and learn more at thirteenbrotherpirates.com. The book is available on Amazon now.... View Article

March 30, 2017 4:28 pm | Published by

It’s happening. Cable TV is coming to YouTube. It’s a bold move that may be the first significant step in a new era of cord-cutting. YouTube recently announced it will soon offer “live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.” This announcement comes around the same time that the Leichtman Research Group (LRG) announced survey results concerning households with DVR,... View Article

March 28, 2017 9:00 am | Published by

…streaming is going to win. At least, it’s going to win with millennial males (ages 18-34), according to a new infographic released by The Drum. Let’s hit a few of the facts, and then talk about how they apply to your brand… What We Want. When We Want It. Young men won’t be relying on cable in 2017. In fact, more than half (53%) have already “cut the cord.” Only... View Article