Category: Blog

October 21, 2013 9:03 am | Published by

For companies that have never implemented a social media strategy, the whole concept of social media marketing might sound like a bunch of fluff. The back burner, do-it-if-you-have-time, low-expectations kind of marketing project that nobody’s really serious about. At BuzzPlant, we see social media marketing through a totally different lens. While a killer social media strategy might not necessarily be the spine of your business, there’s no doubt in our... View Article

October 18, 2013 9:12 am | Published by

The other day, AdWeek taught me what I already knew: gen-y guys (or “millennial males”) are passionate, broke, see straight through advertising (if they see it at all), and don’t have the same compulsion to own status items that their parents once did. So, how do you develop a marketing strategy for a demographic that doesn’t want to see advertisements? Before we answer that question, let’s put some facts together.... View Article

October 16, 2013 9:00 am | Published by

If you’re reading this sentence, there is a 93 percent chance that you should be doing something else – like, I don’t know, maybe work. But the truth is, we’re human beings, not perfect machines, and we don’t all tap diligently away at our keyboards for eight hours straight, silently turning the great wheels of commerce from our own solitary desks. Okay, before I fall to waxing poetic on the... View Article

October 14, 2013 2:54 pm | Published by

These days, digital marketing agencies are a dime a dozen. And a lot of them will charge you through the nose and give you about a dime’s worth of value. That wasn’t the case when BuzzPlant opened shop about 13 years ago here in Franklin, TN. As we’ve seen a lot of digital marketing agencies come and go over the years, our team decided to put together a list of... View Article

October 7, 2013 9:00 am | Published by

Some social media mistakes are pretty obvious. You get that gut feeling, “Uh-oh, I think I just messed this up,” in about two seconds. Then, there are those mistakes that catch you totally off guard. You might not even realize you made these mistakes until days, weeks, or months after the fact. So, save yourself the grief, and take these social media strategy tips from our team! #1 You have... View Article

October 3, 2013 3:42 pm | Published by

“Social media is a two-way street.” We hear it all the time, but do we really believe it? Do we actually think that the users we’re trying to reach can affect our brand, image, or company with as much force as we affect them? If you’re not a believer in the social dualism, I’ve got six reasons why your social media strategy needs to wake up to the reality that... View Article

September 30, 2013 8:46 pm | Published by

A lot of bloggers and self-labeled “social media gurus” would have you believe there’s such a thing as the “Perfect Tweet” – some divine composition of 140 characters fluttering around in the clouds just out of reach. Who knows… maybe it is out there? But, I have a gut feeling that there’s probably not a complex formula – no set of rules – that can launch you into Twitter stardom.... View Article

September 26, 2013 5:37 pm | Published by

Need some shower rings, but don’t want to face the traffic that’s between you and Bed Bath & Beyond? Just churn out a set on your 3-D printer at home. It might not be the norm today, but many experts predict it’s only a matter of time before your average household is printing away to the tune of $2,000 in savings per year. (Thanks to David Berkowitz for the example.)... View Article

September 20, 2013 9:15 am | Published by

“10 Marketing Rules You Can’t Live Without” “The One Marketing Secret You Need to Know” “7 Marketing Strategies from the Fortune 500” “Yeah, sure,” you say. And rightfully so. Blog posts like these get clicks. And they usually have a couple of interesting points. But do they ever really contain that promised kernel of truth so earnestly held forth in the title? No, of course not. If they did, you’d... View Article

September 18, 2013 9:09 pm | Published by

Everyone hates TV commercials, and this is a well-known fact amongst the people who make TV commercials. Fortunately, a few brands and ad agencies are turning things around with genuine, heartfelt storytelling marketing. Check out three of the most dynamic (i.e. tear-jerking) video ads from the last couple of weeks, featuring Chipotle, Guinness, and Extra Gum (with a bonus ad in Thai at the end of the post). Warning: one... View Article