Category: Blog

August 7, 2013 9:00 am | Published by

Consider these facts: There are more iPhones sold per second than babies born. (Source) Mobile Internet use is projected to increase 66% each year for the next five years. (Source) Smartphones accounted for half of all mobile phones sold. Last year. (Source) We hear that mobile is “on the rise,” but I think we’d be better off saying… mobile is exploding! As we enter into this tremendous growth period, what... View Article

August 5, 2013 8:01 pm | Published by

What makes a great movie advertising campaign? Does it have to be plastered throughout every medium in both the digital and traditional fields? Should it hone in on a target audience, pushing a single platform in a totally new way? Some of both? A third option? As film marketing strategists, these are the questions we’re constantly asking here at BuzzPlant. And you know what we’ve found? There’s no single, one-size-fits-all... View Article

August 1, 2013 8:57 pm | Published by

Have you ever seen a film with such a fascinating story that you wished – if only for a moment – that you could live inside its world? Of course you have. It’s a universal experience; it’s one of the many reasons that we watch our favorite movies over and over and over. It’s this human desire to get closer to the story that makes “behind the scenes” features so... View Article

July 23, 2013 9:56 pm | Published by

In 2006, Wired journalist Jeff Howe wrote his seminal article, “The Rise of Crowdsourcing,” in which he details various crowdsource strategies used by museums, TV stations, and other companies. While Howe’s piece is a wonderful lengthy answer to the question, What is crowdsourcing?, here’s what it boils down to: Crowdsourcing is the practice of solving creative problems and/or business problems by using the skills, intelligence, and enthusiasm of talented groups... View Article

May 29, 2013 6:46 pm | Published by

I love movies. Recently, I watched “The Prestige”, where two competing magicians attempt to “one-up” each other. In the end we find that both had cheated fate to get to the top. When I first started my career in social media marketing in 2009 there was a lot of mystery surrounding social media in general.  There were (and still are) those who were claiming to be experts, gurus and rockstars.... View Article

February 5, 2013 10:40 pm | Published by

At BuzzPlant, when we pull together an online strategy for your brand, our first step is identifying the main objectives. Typically with a social media campaign, the typical goals are to maximize awareness with impressions, increase engagement and ROI. But at the heart at all these goals, we truly believe that social media has to have an authentic voice. Consumers want to feel that they are engaging with a brand... View Article

October 23, 2012 2:25 am | Published by

The American Marketing Association defined marketing as: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Value. That IS what marketing is all about right? Bringing and creating value. Not to the client, not to the agencies, not to the press, but to the target customer. I think it is super easy to get... View Article

October 16, 2012 7:38 pm | Published by

Here at BuzzPlant, we almost always have at least one intern every semester. Over my years of interviewing interns, I thought it could be helpful to offer some pointers. 1. Resumes  The biggest thing I have to say about resumes is to make sure that your’s looks professional. I see quite a few resumes that are formatted poorly and don’t really express what experiences the candidate has. Take some time... View Article

October 4, 2012 2:10 am | Published by

Having a career in social media, my typical day starts out by reading my Twitter feed and checking Facebook. My feed is a unique collection of friends, mentors, clients, faith motivators, celebrities, and news (regular and sports). Usually I fly through the banter and miss a lot of conversations going on, but when a post stops me in my tracks, it STOPS ME IN MY TRACKS. Yesterday, my friend and... View Article

September 25, 2012 6:31 pm | Published by

For the past 11+ years we have been working with many types of organizations, brands, companies, and individuals to assist them in launching their online marketing campaigns. Most of them come to us with a marketing budget they want to use and we put together a plan for them. Almost daily, however, we will get a call or email from someone who may not have a marketing budget or a... View Article