Category: Blog

March 2, 2017 11:50 am | Published by

Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation. High engagement and cost-effective ads are difficult to achieve if you don’t have the right... View Article

February 1, 2017 12:58 pm | Published by

A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but discovering Google BrandLab recently released some actionable strategy tweaks that will help us achieve those resolutions. They’re so good that we thought we should share them... View Article

January 24, 2017 9:00 am | Published by

If you’ve ever worked with our team at BuzzPlant, then you know we’re big believers in demographic research and targeting. Before beginning any kind of marketing campaign, it’s essential to know (1) whom you want to reach and (2) where to find them. All strategy must begin with these building blocks. As you already know, “social media marketing” is a big term that includes a wide variety of platforms, demographics... View Article

January 17, 2017 9:00 am | Published by

Last Spring, we shared 65 facts about how we shop online. Some of the major lessons in that post include the importance of a “mobile-first” design philosophy, website speed, the conversion power of testimonials, and the rise of video content. While that post was more hands-on and practical in nature, this week I’d like to share with you some insights into the “big picture” e-commerce trends that will come into... View Article

January 10, 2017 9:00 am | Published by

At the end of last year, we shared with BuzzPlant Blog readers 30 reasons why video is THE medium for social in 2017. Video drives more web traffic than any other form of content, it’s intimate, engaging, and easily accessible with better internet and data plans in the hands of an increasing number of people. The fact that we’ll be focusing on video content in 2017 is settled. Naturally, the... View Article

January 3, 2017 9:00 am | Published by

There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you do have an engaged following, then we have three letters for you: U-G-C. Go check out this post on user-generated content!) So, let’s assume you’re currently... View Article

December 27, 2016 9:00 am | Published by

So, you want to build an app… but how will people find you? Will they download it? Keep using it? Pay for it? How much? The list of questions surrounding app development goes on and on. As more brands and marketers decide to implement a true mobile-first strategy in 2017, we’ve noticed an increased interest in app development. A recent report from ThinkWithGoogle (which you can download here), “App Marketing... View Article

December 20, 2016 3:51 pm | Published by

Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to a Strategic Social Campaign This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work with our... View Article

December 13, 2016 9:00 am | Published by

This past year, we’ve spent a lot of time talking about “mobile-first.” As we shared back in February, it’s time we stop thinking of “mobile” as mobile. That’s to say, a “smartphone” is so much more than just a “smart” “phone,” and it is certainly used as much more than a “mobile” device. We are far beyond the first iPhone era. So, why are so many email marketers still treating the... View Article

December 6, 2016 9:00 am | Published by

Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one of the toughest hurdles to overcome. Once you figure out the formulas that work on your audience, you’ve pushed past one of your biggest obstacles to selling... View Article