Category: Blog

June 29, 2017 9:00 am | Published by

By the time you figure out what works, it doesn’t. That’s social media for you – a constantly changing frontier where “best practices” are best because they’re unique and interesting, standing out from the crowd. They challenge the status quo, suggesting a new and better way of engaging with an audience. And then a bunch of other people figure out how to do the same thing. Well, it doesn’t have... View Article

June 27, 2017 9:00 am | Published by

Turns out, honesty really is the best policy – and Sprout Social just released the data to prove it. A new report from the Q2 2017 Sprout Social Index takes a closer look at brand personality. This is what we frequently refer to on the BuzzPlant Blog as brand “voice.” Last fall, we spent a great deal of time thinking about the question, “how are you supposed to sound personal… human even…... View Article

June 22, 2017 9:00 am | Published by

Today’s teenagers (Generation Z, “Gen-Z,” born between 1996 and 2010) are the true digital natives. Born slightly after Millennials, Gen-Z has grown up with technology from the very beginning. A new report and infographic from AdWeek (shared below in full) presents findings from a survey of 1,500 teenagers. The results are particularly interesting if you share our interest in influencer marketing. What Platforms Does Gen-Z Use? YouTube is the common... View Article

June 20, 2017 10:55 am | Published by

Social media marketing is a rapidly changing landscape, but perhaps nothing these days changes faster than video. As I wrote a few months ago, video is the medium for social in 2017. Internally, we’ve given a lot of thought this year to the best ways to approach video and execute for a wide range of formats, from Facebook Live to Snapchat. So, when I came across this new high-level infographic... View Article

June 16, 2017 9:00 am | Published by

Yes, Snapchat’s growth has been explosive. Yes, Millennials and Gen-Z love it. But marketers aren’t there yet. As we reported last week, even the influencers aren’t hyping up Snapchat. 91.9% of micro-influencers report that Instagram is their #1 platform. Only 1.4% can say the same for Snapchat. While micro-influencers are more likely to use Snapchat (51%) than Twitter (43%), neither platform holds a candle to Facebook (67%) or Instagram (99%).... View Article

June 14, 2017 11:26 am | Published by

Want to know what the future will look like? Mary Meeker of venture capital firm KPCB just released her annual Internet Trends report, and it’s one of the most important and informative (not to mention massive) slide decks you’ll see on the Internet’s present and future. You can flip through it yourself or download the PDF. Or you can let us do the heavy lifting for you. We poured over... View Article

June 8, 2017 9:00 am | Published by

Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in your business. While, for the sake of this blog post, I’m primarily interested in authenticity as it pertains to marketing and communications, the effects of authenticity stretch... View Article

June 6, 2017 3:59 pm | Published by

Maybe you forgot… but there was almost certainly a time when you were thrilled to download Evernote. (“You mean I can make a note on my phone and the same note will be instantly available on my computer?!”) Today, the original release of Evernote… or Angry Birds… or Candy Crush… or whatever app got you hooked years ago… wouldn’t be all that impressive. We take them for granted. Take just... View Article

June 1, 2017 9:00 am | Published by

A new report from the influencer marketing firm, #Hashoff, details the 2017 State of Influencer Marketing. (Not sure what influencer marketing is? Read this.) If you partner with content creators – or have been thinking about striking up a partnership – you need to at least read our executive summary in the post below. We’ve included a link to download the full report at the bottom of this post for readers... View Article

May 30, 2017 9:00 am | Published by

If you’ve ever done a home improvement project, you know what a huge difference the right tool can make. We’re talking hours of effort and frustration avoided by having the right tool! Well, the same is true for digital marketing. From the creative to the management to the delivery… everything goes faster and smoother with the right tools. Today, I’d like to share with you five of the tools our... View Article