I am Second

Client Needs: Create and manage a social media marketing and advertising strategy for the Nashville community of I am Second.

Buzzplant Solution: The goal of this overall campaign is to increase awareness of the I am Second community specifically for the launch in the Nashville area. Buzzplant put together an entire social media marketing strategy for I am Second, based on the various targeted demographics, in addition to executing it. The social media marketing strategy includes the following:

  • Social media daily postings, including Facebook page, Twitter and Pinterest accounts
  • Developed and executed all advertising campaigns
  • Developed and executed a private community called “Seconds Change,” for their film fundraising efforts.
  • Cross promoted film released with third party brands and bloggers
  • Created and managed the I Am Second Facebook page which has brought fans from 0 to 13,086
  • Created and managed the IAS Nashville Twitter feed which brought followers from 0 to 1600+






Street Team:

  • 118 Members
  • 31 tasks
  • 132 Reports submitted
  • All members in the Nashville area received 10 wristbands to hand out to friends
  • Sent weekly emails to the street team with news, updates and highlighted tasks