March 22, 2017 4:17 pm | Published by

At BuzzPlant, we’re big believers in social ROI. These days, one of the best ways to get a return on your investment in social marketing is to partner with influencers. The strategy is often referred to as “influencer marketing,” and it’s generating a lot of buzz because it works. Here’s the short of it: A creator has an audience with whom he or she has established trust. You partner with... View Article

March 14, 2017 9:00 am | Published by

Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, it puts out these crumbs that create a trail back to the Big Idea behind a company or campaign. However, just because the content is “micro,”... View Article

March 10, 2017 5:28 pm | Published by

Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network. To do this, I’d like to share with you a brand new infographic from MarketingProfs, which looks into the platform’s past,... View Article

March 7, 2017 9:00 am | Published by

  Good marketers have a sense of intuition. They often have a knack for knowing their audience and what they want. Great marketers research. Sure, like the “good” marketers, they probably have a gut feeling about their audience, their audience’s desires and goals. But they don’t stop at a sense of intuition. They dig into the data. They challenge their own preconceived notions and look at actual behaviors to find... View Article

March 2, 2017 11:50 am | Published by

Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation. High engagement and cost-effective ads are difficult to achieve if you don’t have the right... View Article

February 1, 2017 12:58 pm | Published by

A few weeks ago on the BuzzPlant Blog we laid out our four resolutions for creating better video content in 2017. We committed to: Enhancing conversations (a major tenet of Finally Human). Measuring for attention. Meeting our audience on mobile. Not assuming audiences, but discovering Google BrandLab recently released some actionable strategy tweaks that will help us achieve those resolutions. They’re so good that we thought we should share them... View Article

January 24, 2017 9:00 am | Published by

If you’ve ever worked with our team at BuzzPlant, then you know we’re big believers in demographic research and targeting. Before beginning any kind of marketing campaign, it’s essential to know (1) whom you want to reach and (2) where to find them. All strategy must begin with these building blocks. As you already know, “social media marketing” is a big term that includes a wide variety of platforms, demographics... View Article

January 17, 2017 9:00 am | Published by

Last Spring, we shared 65 facts about how we shop online. Some of the major lessons in that post include the importance of a “mobile-first” design philosophy, website speed, the conversion power of testimonials, and the rise of video content. While that post was more hands-on and practical in nature, this week I’d like to share with you some insights into the “big picture” e-commerce trends that will come into... View Article

January 10, 2017 9:00 am | Published by

At the end of last year, we shared with BuzzPlant Blog readers 30 reasons why video is THE medium for social in 2017. Video drives more web traffic than any other form of content, it’s intimate, engaging, and easily accessible with better internet and data plans in the hands of an increasing number of people. The fact that we’ll be focusing on video content in 2017 is settled. Naturally, the... View Article

January 3, 2017 9:00 am | Published by

There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you do have an engaged following, then we have three letters for you: U-G-C. Go check out this post on user-generated content!) So, let’s assume you’re currently... View Article