October 5, 2017 9:00 am | Published by

If you’re like a lot of brands we’ve helped, you know what Instagram Stories are, you feel like you should use them, but you just don’t know how. Plus, who’s got time to add one more social campaign to an already busy weekly schedule? Using Instagram Stories with your brand’s Instagram account is no small undertaking. It can feel intimidating. We get it. But you can do it when you... View Article

October 3, 2017 12:10 pm | Published by

Whether you’re new to Instagram advertising or have been managing an ad budget for a couple of years, you may have questions about why Instagram ads cost what they do. Truth be told, there are many factors that can influence the cost of an Instagram ad. A new infographic from AdEspresso helps us make sense of the various dynamics that influence the cost of Instagram ads. We’ve shared the entire... View Article

September 8, 2017 9:00 am | Published by

Karen Abram, svp of entertainment at one2one, saw a problem. There was a ton of data on how movie marketing campaigns drove audiences to theater releases and box office sales. But when it came to VOD (video on demand), she told AdWeek, there was no industry report to be found. So, Abram and her team set out to discover it for themselves. The data they uncovered, which focuses exclusively on... View Article

September 7, 2017 11:48 am | Published by

If there’s one thing we love about what we do, it’s helping people like you achieve their goals and find success through intentional and purposeful digital marketing strategies. Over the last 16 years, we’ve had the honor of helping a lot of clients… Filmmakers, restaurant owners, entrepreneurs, musicians, photographers, car dealers, chiropractors, woodworkers… All of these people share one thing in common: they’re great at what they do. And they’re... View Article

July 28, 2017 9:00 am | Published by

If you spend anytime at all on Facebook, you’ve probably noticed that video has exploded across the News Feed over the last couple of years. Well, this is no mistake. Like everything on Facebook, what you see, where you see it, and how often you see it is calculated. (To the nth degree.) As video content increases, so do brands’ appetites for video ads. Of course, with such a surplus... View Article

July 26, 2017 10:35 am | Published by

While we work with a wide variety of clients at BuzzPlant, some of our favorite partnerships are with the local brick-and-mortar retailers found right here in Franklin, TN, one of America’s best towns for small business. From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range of small businesses that we love to support. If your brick-and-mortar small business (whether here in Franklin... View Article

July 21, 2017 9:00 am | Published by

“Sign up for our newsletter.” Why? “Join our mailing list.” My inbox is already overflowing.  “Enter your email address for updates.” No thanks. Face it… getting people to opt into your email list can be like pulling teeth. Without a highly desirable incentive dangling at the end of your call-to-action, it just isn’t going to happen. When it comes to email, we all could use an edge. And, by the... View Article

July 19, 2017 11:19 am | Published by

We said it earlier… video is the medium for social in 2017. Quick recap: Online video is believed to account for 74% of all web traffic in 2017. 500 million people are watching Facebook videos every day (and 85% of Facebook video is watched without sound). 81% of people feature their video on their brand website. 93% of marketers use video for online marketing, sales and communication. As video continues... View Article

July 17, 2017 9:00 am | Published by

Influencer marketing is hot right now. And the strategic use of micro-influencers is the trend’s epicenter. As we reported earlier this month, many brands are getting a return of $7.65 on every dollar they spend on influencer marketing. In many cases, those numbers are generated by micro-influencers (non-“celebrity” accounts who have their own dedicated, niche audiences that range from several hundred followers to 100,000 followers – learn more). Why Partner... View Article

July 14, 2017 2:44 pm | Published by

Not all types of social media are created equal. As the social media marketing industry matures, so do the various types of content that marketers need to learn and master. No matter what platform you’re using, you need to be aware of owned, paid and earned content – and how they play into your strategy – suggests a new infographic from Tracx, which we’ve reposted below. #1 Owned Social Owned... View Article