May 19, 2017 9:00 am | Published by

At a time when “mobile-first” is no longer a suggestion, but a reality, businesses need to think seriously about mobile advertising. A new infographic from Entrepreneur helps us consider the vast potential of mobile marketing and advertising. By the way, if you’re new to mobile marketing, you can supplement this post with two other recent BuzzPlant Blog posts: Want BETTER Email Marketing In 2017? Focus on Mobile. How YOU Can... View Article

May 17, 2017 5:00 pm | Published by

Are you posting to Facebook for your business… …but not getting any serious engagement with your audience? Do you know how to boost a Facebook post, but have stayed away from Facebook’s Power Editor and other ad management interfaces? If so, then today’s BuzzPlant Blog post is for YOU. Just Enough Knowledge to Be Frustrated We’ve found that many business owners know just enough about Facebook to end up frustrated.... View Article

May 11, 2017 9:00 am | Published by

Do you know about Facebook’s 10-year master plan? Most people don’t. But understanding the basic outline of Facebook’s plan can be a major advantage for marketers who are playing the long game. You see, most businesses are so focused on day-to-day operations and Facebook’s last feature launch that they aren’t able to strategically plan for their business’s future with the advertising giant. And we get it! It’s hard enough as... View Article

May 9, 2017 10:58 am | Published by

I know, I know… you thought Kim Kardashian was 100% real, and now I have to be the one to break it to you that she’s not! Here’s the short of it: this past week, Kim and friends were on vacation in Mexico. Their photos flooded Instagram, and revealed, as reporter Anna Lewis puts it, “like 95 percent of people in the world, Kim has cellulite.” No big deal, of... View Article

May 4, 2017 9:00 am | Published by

This past December, a research-based consultancy asked two groups of 1,000 people ages 18-64 about virtual reality (VR) devices and how devices fit into their holiday shopping plans. In January, they followed up with consumers to see if wish lists became reality. Now, those survey results are available, having recently been published in AdWeek under the headline, “Reality Bites.” As the header might suggest, it seems virtual reality just isn’t... View Article

May 2, 2017 9:00 am | Published by

Building an app for your business, but not sure what features need to be included? A new infographic from Bizness Apps takes a look into the top five features every business should consider in their app build. #1 Loyalty Card Program According to the infographic’s findings: 70% of smartphone users would be interested in using their smartphone to collect points and receive discounts 69% of smartphone users would be likely... View Article

April 27, 2017 9:00 am | Published by

Social marketing makes sense for digital businesses, right? They’re online-based, so of course their marketing would be digital. Well… kind of. There are many web-based businesses that have had incredible success with traditional print/outdoor/TV/mail marketing efforts. And there are many local brick-and-mortar businesses that have enjoyed explosive growth through digital marketing. When it comes down to which avenue you choose (or which combination, more likely), the “type” of business you... View Article

April 25, 2017 9:47 am | Published by

Whether you realize it or not, you already have a sales funnel. If you’re thinking, “I do?” then this post is for you. If you know you have a sales funnel, but you’re not getting the results you want, this post is for you. If you have no idea what a sales funnel is, but you’re interested in selling, this post is for you. In this blog, I’m going to... View Article

April 20, 2017 9:00 am | Published by

I don’t care who your customers are… …they ARE on Facebook. I guarantee it. Facebook now has over 1.23 billion daily active users and 1.86 billion monthly active users (stats). Pew Research Center reports that approximately eight in 10 online Americans are on Facebook (as of November 2016), which is a seven-percentage-point increase from 2015. What’s Stopping You From At Least Trying? If you aren’t advertising on Facebook yet, you... View Article

April 18, 2017 9:00 am | Published by

“How much should I spend on my content marketing?” It’s a question that many business owners consider, but few want to ask. Instead, they hold the question to themselves: “If I ask, they’ll try to upsell me.” “I should be the one to know how much I ought to spend.” “What if I waste my money? … What if I don’t spend enough to get any significant results?” Making any... View Article