March 30, 2017 4:28 pm | Published by

It’s happening. Cable TV is coming to YouTube. It’s a bold move that may be the first significant step in a new era of cord-cutting. YouTube recently announced it will soon offer “live TV streaming from ABC, CBS, FOX, NBC, ESPN, regional sports networks and dozens of popular cable networks.” This announcement comes around the same time that the Leichtman Research Group (LRG) announced survey results concerning households with DVR,... View Article

March 28, 2017 9:00 am | Published by

…streaming is going to win. At least, it’s going to win with millennial males (ages 18-34), according to a new infographic released by The Drum. Let’s hit a few of the facts, and then talk about how they apply to your brand… What We Want. When We Want It. Young men won’t be relying on cable in 2017. In fact, more than half (53%) have already “cut the cord.” Only... View Article

March 22, 2017 4:17 pm | Published by

At BuzzPlant, we’re big believers in social ROI. These days, one of the best ways to get a return on your investment in social marketing is to partner with influencers. The strategy is often referred to as “influencer marketing,” and it’s generating a lot of buzz because it works. Here’s the short of it: A creator has an audience with whom he or she has established trust. You partner with... View Article

March 14, 2017 9:00 am | Published by

Gary Vaynerchuk uses a term for describing social media posts that I really like. He calls these posts “micro-content.” Bits and pieces that make up a larger story. Micro-content doesn’t define a brand in and of itself; it doesn’t tell the whole story. Instead, it puts out these crumbs that create a trail back to the Big Idea behind a company or campaign. However, just because the content is “micro,”... View Article

March 10, 2017 5:28 pm | Published by

Several years ago, we shared with you our top seven actionable tips for Instagram strategy. Well, that was nearly three years ago, and while we’ve touched back on Instagram many times on the BuzzPlant Blog, it’s time for a high-level revisiting of the world’s first significant mobile-first social network. To do this, I’d like to share with you a brand new infographic from MarketingProfs, which looks into the platform’s past,... View Article

March 7, 2017 9:00 am | Published by

  Good marketers have a sense of intuition. They often have a knack for knowing their audience and what they want. Great marketers research. Sure, like the “good” marketers, they probably have a gut feeling about their audience, their audience’s desires and goals. But they don’t stop at a sense of intuition. They dig into the data. They challenge their own preconceived notions and look at actual behaviors to find... View Article

March 2, 2017 11:50 am | Published by

Of all the social media platforms, Facebook is still king. When it comes to social media marketing, Facebook is the common denominator whether you sell accounting services or couture clothing. While most Facebook advertisers focus on engagement and cost-effective ads, there’s a very important step in the process that should always come first: audience creation. High engagement and cost-effective ads are difficult to achieve if you don’t have the right... View Article