January 24, 2017 9:00 am | Published by

If you’ve ever worked with our team at BuzzPlant, then you know we’re big believers in demographic research and targeting. Before beginning any kind of marketing campaign, it’s essential to know (1) whom you want to reach and (2) where to find them. All strategy must begin with these building blocks. As you already know, “social media marketing” is a big term that includes a wide variety of platforms, demographics... View Article

January 17, 2017 9:00 am | Published by

Last Spring, we shared 65 facts about how we shop online. Some of the major lessons in that post include the importance of a “mobile-first” design philosophy, website speed, the conversion power of testimonials, and the rise of video content. While that post was more hands-on and practical in nature, this week I’d like to share with you some insights into the “big picture” e-commerce trends that will come into... View Article

January 10, 2017 9:00 am | Published by

At the end of last year, we shared with BuzzPlant Blog readers 30 reasons why video is THE medium for social in 2017. Video drives more web traffic than any other form of content, it’s intimate, engaging, and easily accessible with better internet and data plans in the hands of an increasing number of people. The fact that we’ll be focusing on video content in 2017 is settled. Naturally, the... View Article

January 3, 2017 9:00 am | Published by

There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you do have an engaged following, then we have three letters for you: U-G-C. Go check out this post on user-generated content!) So, let’s assume you’re currently... View Article