December 27, 2016 9:00 am | Published by

So, you want to build an app… but how will people find you? Will they download it? Keep using it? Pay for it? How much? The list of questions surrounding app development goes on and on. As more brands and marketers decide to implement a true mobile-first strategy in 2017, we’ve noticed an increased interest in app development. A recent report from ThinkWithGoogle (which you can download here), “App Marketing... View Article

December 20, 2016 3:51 pm | Published by

Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to a Strategic Social Campaign This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work with our... View Article

December 13, 2016 9:00 am | Published by

This past year, we’ve spent a lot of time talking about “mobile-first.” As we shared back in February, it’s time we stop thinking of “mobile” as mobile. That’s to say, a “smartphone” is so much more than just a “smart” “phone,” and it is certainly used as much more than a “mobile” device. We are far beyond the first iPhone era. So, why are so many email marketers still treating the... View Article

December 6, 2016 9:00 am | Published by

Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one of the toughest hurdles to overcome. Once you figure out the formulas that work on your audience, you’ve pushed past one of your biggest obstacles to selling... View Article

December 1, 2016 5:50 pm | Published by

The last few years have seen tremendous growth in video marketing. Equipment prices have dropped, creative tools have improved, and video has been natively integrated into just about every single platform where you might want to reach your audience. Over two years ago, we shared with you 23 reasons why you should be using video marketing. We recently discovered that the data in that infographic has been updated for 2017... View Article