July 27, 2016 9:00 am | Published by

Earlier this summer, we shared some game-changing facts about YouTube on the BuzzPlant Blog: YouTube reaches more 18- to 49-year-olds than any broadcast or cable TV network, on mobile alone. YouTube accounts for two-thirds of the premium online video watched across devices by Millennials. Time spent watching YouTube on the TV has more than doubled year over year. So, is there money in it for advertisers? Absolutely. According to Global... View Article

July 25, 2016 9:00 am | Published by

We talk a lot about social media on the BuzzPlant Blog. But do you know what’s even bigger than social networks? Messaging apps. Today, the top four messaging apps have more monthly active users (MAUs) than the top four social networking apps, reports Business Insider. If you look at Facebook’s behavior, it’s clear that even the largest social media network in the world would agree that there is significant value... View Article

July 20, 2016 9:00 am | Published by

We still love our big screens… But now we have options. Lots of options. Starting with mobile, we have Snapchat Discover, YouTube, Periscope, and our Facebook News Feed, which is increasingly dominated by video. Of course, if you’re looking for something more long-form, then you probably have at least one of these on your iPad, computer, or TV: Netflix, Hulu, Amazon, HBO GO, HBO NOW, Crackle… and on and on.... View Article

July 18, 2016 9:00 am | Published by

There are millions upon millions of ecommerce websites out there… but only 650,000 of them get over that $1,000-mark in annual sales, according to a new infographic from Technorian. Whether you’re revving up for that first online sale or whether you’re looking to open up the fire hose with an already successful ecommerce business, this is the infographic for you. BuzzPlant Blog readers might remember earlier this spring when we... View Article

July 13, 2016 9:00 am | Published by

Here’s something to wrap your brain around: there are more potential Facebook audience-targeting options than there are human beings in the world. If you went through every demographic option… every interests option… every behavior option… connection… remarketing… and so on… it is possible to create so detailed an audience profile that you in all likelihood would develop an audience that doesn’t even exist. In short, Facebook is powerful–arguably the most... View Article

July 11, 2016 3:41 pm | Published by

If you’ve been out in your neighborhood or local parks this past weekend, you may have noticed a few people walking around with their eyes glued to their phone. (More so than normal, that is.) If you see these people light up with excitement, pointing at an empty space on the sidewalk, then you can assume they’re just about to catch a Pokémon. By now you’ve probably heard of Pokémon... View Article

July 5, 2016 9:00 am | Published by

If you ask 2,000 people why they share on Facebook, you’ll probably get dozens, if not hundreds, of different answers. We share to make ourselves look smart or exciting… to express our views… to show what we care about… to educate… to connect with our friends… and for so many other reasons. We share because, well, the button’s right there, and it feels good. But you don’t have to poll... View Article