May 26, 2016 9:00 am | Published by

Social media isn’t just a great tool for marketing. More businesses are learning how to use social media for market research. An infographic from Insights In Marketing points out a few key do’s and don’ts of social media market research that every brand should consider. See the full infographic below. How Marketers Use Social Media The most common marketing use that brands derive from social media is–no surprise–campaign tracking (60%).... View Article

May 24, 2016 5:03 pm | Published by

Day and night, in school, at work, on vacation at the beach or under the stars… people are posting to Facebook. Constantly. While summer break may mean some time off from school or work, it doesn’t mean time off from the world’s largest social network. In a recent blog post, Facebook revealed that mobile posting in the Northern Hemisphere increased by 26% last summer alone. In the same blog, Facebook... View Article

May 19, 2016 9:00 am | Published by

This summer, millions of moviegoers around the country will duck in and out of theaters to catch Hollywood’s blockbuster offerings. But who are those moviegoers, and how did they get there? New data from Omnicom Media Group’s Annalect, in cooperation with National CineMedia (NCM), helps make sense of moviegoer’s habits–especially as they relate to social media and digital marketing. See the full infographic from AdWeek at the bottom of this... View Article

May 17, 2016 4:48 pm | Published by

One hit wonders are becoming a thing of the past suggests data from the last 45 years of Billboard’s Hot 100 charts. There simply isn’t room. Today’s hits once they enter the Hot 100 tend to last twice as long on the chart as they did in the 1960s. The study also found that the average Katy Perry song remains in the Hot 100 nearly three times longer than the... View Article

May 12, 2016 4:43 pm | Published by

Whether you’re new to managing a business Page on Facebook or you’ve been in the admin role for years, chances are you still have more to learn. Facebook is constantly tweaking the options available to advertisers. If you’re still just using the basic Boost Post function (or haven’t stepped into the paid social world at all), then this blog post is for you! #1 Create lookalike audiences. Sometimes we work... View Article

May 10, 2016 4:45 pm | Published by

Building an app may be pricey, but retaining users and ensuring that they are active and engaged costs brands something, too. At BuzzPlant, we frequently help clients strategize how they can most effectively retain, engage, and convert their app’s users. A new infographic from Appboy shares some helpful information for how brands can effectively keep those users who downloaded their app. The Problem With Apps… …is that we can only... View Article

May 5, 2016 11:00 am | Published by

Reddit has been a favorite platform of marketers for years now. It’s also enjoyed a position as the second-fastest growing platform for social media sharing. But neither of these things are what makes Reddit so loved and trusted by its users. According to a new study released by American Press Institute, Reddit is the second most trusted social media platform for users who seek news and information via social. The... View Article

May 4, 2016 3:29 pm | Published by

Spending on Mom is at an all-time high, with Mother’s Day sales clocking in around $21.2 billion in 2015. (That’s nearly two times the amount of spending the same holiday saw ten years ago!) A new infographic from The Shelf (“Your Guide to the Business of Mother’s Day”) highlights everything brands and marketers need to know to maximize their efforts in the final days leading up to the third biggest... View Article

May 2, 2016 11:20 am | Published by

Cable? Maybe if they had it. According to a new report by Think With Google on the latest in video trends, one in three consumers either currently does not have cable or never has had cable. In the media business, these consumers are known as “cord-cutters” and “cord-nevers,” respectively. Google’s study comes on the heels of other related news we published this spring… Over 50% of the U.S. population watches... View Article