February 24, 2016 9:00 am | Published by

In Nashville, TN, when a much-anticipated restaurant opens, there will be articles. There will be blogs. There will be talk. But if you want to find any more information beyond what’s been formally “published” by the food bloggers and local papers and magazines, there’s a better place to turn to than Google. Turn to social. Social Is the New Search. Social media platforms offer exclusive content about events, places, products,... View Article

February 22, 2016 11:01 am | Published by

In 2006, if you wanted to find a new song or discover a great restaurant, you would turn to Google. Desktop search was hands-down the best way to sift through and uncover content. Today, you probably aren’t using a desktop nearly as much to find information. More likely than not, you’re using the device in your pocket–even if your computer is in the same room. Ok, so you know that... View Article

February 17, 2016 9:00 am | Published by

In my last blog post (Social Media Growth from 2010 – 2015), I shared some statistics and theories regarding the deposition of desktop by mobile, as evidenced by users’ choices in accessing their social media networks. Shortly after the Super Bowl, Think With Google, released a brief study on how users interacted with Super Bowl ads through search. (You can read How the Big Game Played Out on the Second... View Article

February 15, 2016 12:41 pm | Published by

In 2011, Search Engine Journal published their first report on social media growth. The in-depth feature offered early insights into social media growth and usage patterns at a time when marketers had fewer analytics capabilities and research at their fingertips. This month, SEJ has released their third infographic on social media growth, examining the 2010–2015 period. That infographic is shared below in this post. While there are many data trends... View Article

February 10, 2016 9:00 am | Published by

If the economy is driven by consumption, then content is the gas that fuels the global machine. Let’s assume you made a purchase today. Somewhere along the line, that purchase was probably influenced by a piece of content you came across. “Content” could be anything from a billboard to a TV ad, but more likely than not, the content that influenced you was a little more niche… a post in... View Article

February 8, 2016 11:35 am | Published by

You can experience Facebook firsthand. You can soak up the culture of Instagram and get your nephew to show you around Snapchat. But if you don’t understand how Americans use media and how all their different devices work with and against each other, then you won’t really be able to step into your audience’s space effectively. Know Your Audience’s Devices It’s time we stop thinking of “mobile” as mobile. That... View Article

February 3, 2016 9:00 am | Published by

Every social media platform has its own Golden Hour. You know about the Hour. It’s that time when all is right… the platform is free, simple, all your friends are using it, and–most importantly–there are no ads or marketing. For Facebook, the “Golden Hour” was a time when membership was limited to users with college email addresses. For Twitter, it was a time when a Tweet was a witty, text-only... View Article

February 1, 2016 2:54 pm | Published by

Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000 for a post by Kendall Jenner, Selena Gomez, Taylor Swift, or Cara Delevingne, you might... View Article