December 28, 2015 9:00 am | Published by

A few months ago, we shared some interesting insights regarding cord-cutting, Millennials, and TV-watching habits. One of main takeaways of that post is that “cord-cutting,” though a term often thrown around in these discussions, isn’t necessarily the most accurate way of describing what’s going on in the living room. Rather, “cord-shaving” more accurately fits the bill. A significant portion of Millennials continues to pay for some kind of cable package,... View Article

December 23, 2015 9:00 am | Published by

The architect Frank Lloyd Wright said, “Business is like riding a bicycle. Either you keep moving or you fall down.” In the sales world, this is especially true. Selling–whether you’re selling on social media or making cold calls–is a process that must constantly stay in motion. A rolling stone gathers no moss, right? You won’t be surprised to hear me tell you that a significant portion of the sales industry... View Article

December 21, 2015 4:51 pm | Published by

Remember Southwest Airline’s old “Wanna Get Away?” commercials? The ones that perfectly captured life’s most-embarrassing moments in a way that put your insides in knots? In the TV spots, those embarrassing situations, as cringe-worthy as they could be, were at least limited to a small, private audience, right? …nothing on the… Steve Harvey scale… of most-embarrassing moments. Last night, Harvey made one of the biggest goofs of live television. In... View Article

December 16, 2015 9:00 am | Published by

It’s never too late to do good work. Whether you’re feeling behind the eight ball with no strategy for holiday marketing with Instagram or whether you just want to turn your marketing plan up a notch… this is the blog post for you! Just a few more shopping days remain before Christmas, and consumers are looking to Instagram as they shop. Don’t miss the opportunity to tell your brand’s story... View Article

December 14, 2015 9:00 am | Published by

The old conventional wisdom that business closes down for the holidays–and that there’s no reason to even bother trying to reach out and make something happen–is… well, just that: old. It’s a dated belief and no longer relevant in our digital world. The truth is, though business may slow during the peak holiday season, it doesn’t shut down. And that’s actually a good thing. Doing Business As Usual… If your... View Article

December 9, 2015 9:00 am | Published by

This holiday season, more consumers will be in-the-moment than ever before… or, in-the-micro-moment, that is. If you don’t closely follow the world of digital marketing, then you might not know about the “micro-moments” label–even though you, yourself, frequently experience countless micro-moments every day like the rest of us. What is a Micro-Moment? A micro-moment is a tiny, immediate need or desire you may have. This could be “how to change... View Article

December 7, 2015 4:38 pm | Published by

With just a few weeks left in 2015, it’s time to start looking forward to the New Year. What 2016 digital marketing and social media trends should you expect? We scoured the web and Quora to dig up some of the best and most interesting opinions about 2016 social media trends. Have a prediction of your own? Share it with us in the comments below! Yuval Maoz’s Predictions Read Maoz’s... View Article

December 2, 2015 9:00 am | Published by

“No one knows more about my brand than me.” Probably true. But it doesn’t mean that you’re the best or most effective at telling that story. Some of the smartest brands – especially in the retail space – know that user-generated content (UGC) can be the most powerful way to tell your brand’s story and generate excitement about your company. UGC In Retail: River Island & Nisolo Take, for example,... View Article