October 28, 2015 9:00 am | Published by

Last week, we shared five tips on the BuzzPlant Blog for using video marketing this year. The fact that video marketing is a trend worth paying attention to was recently affirmed by the new release of three independent reports on how agencies and brands are using video content to reach audiences. The reports come from Crayon, AOL, and Demand Metrics. In this blog post, we are sharing highlights from the... View Article

October 26, 2015 9:00 am | Published by

On Wednesday (Oct. 21), YouTube launched one of its most significant products to-date: YouTube Red, a new subscription service that allows subscribers to watch all the ad-free content they want, save videos offline, and gain access to music and exclusive video content – all for $9.99 per month. Perhaps one of the best features of YouTube Red is that mobile users can finally switch to other apps and continue to stream... View Article

October 21, 2015 9:00 am | Published by

When it comes to marketing, video is it right now. It’s the post type Facebook marketers are willing to spend the most on, and it’s getting incredible engagement when posted natively on the platform. Now is an exciting time to be marketing with video because it generates great traffic, but hasn’t been so overdone so as to be passé. If you’ve been sitting on the fence about whether or not... View Article

October 19, 2015 2:45 pm | Published by

Perhaps you’ve noticed more Facebook pages in the last few weeks publishing link posts that contain multiple images. (For example.) This relatively new feature – Facebook’s Carousel ad product – allows users to scroll through up to five different photos for the same link. This Facebook marketing development follows Instagram’s introduction of a carousel ad product earlier this year. For Facebook marketers, this development opens up a world of new... View Article

October 15, 2015 9:00 am | Published by

Social media marketing “trends reports” are usually exciting: new toys, bells and whistles. So, it’s actually refreshing when you come across a trend report that’s more honest in dealing with people’s problems. As much as we love having fun on social (stay tuned for our next blog post!), the new 2015 Social Media Marketing Trends survey and report from TrustRadius and Simply Measured is a must-read for this week. Marketing... View Article

October 13, 2015 9:00 am | Published by

A couple of years ago, emojis were the exclusive language of teenage girls. Today, everyone’s using them. … everyone. A new study from Emogi, “a real-time emotional intelligence platform that decodes sentiment,” brings new statistics about emojis to back up your obsession. Their first surprising discovery is that almost everyone uses emojis: 4% mobile users use emojis several times a day 5%: several times a week 9%: several times a... View Article

October 7, 2015 10:10 am | Published by

Never in all of human history have we had so many tools for communication. There’s just one little problem: Who cares? Not about the tools, but the message. Who cares? Whether you’re a long-time social media user or new to the game, you’ve probably noticed that getting people to listen and be excited about your message online is tough. Really tough. There are three questions every brand must answer in... View Article

October 5, 2015 9:00 am | Published by

Just how much should you expect to spend on an impression? A click? The cost of advertising on social media depends largely on your target audience and your competition. However, a new infographic from the New Jersey Institute of Technology helps shed a little insight for companies who want to take the DIY approach in paid advertising. Paid social media has been a budgeted line item – even for small... View Article