April 29, 2015 3:13 pm | Published by

Earlier this month, when we were discussing brand authenticity, you may have noticed that “authentic” brands share at least one common characteristic: They’re storytellers. Today’s open and honest brands do a fantastic job of creating a narrative that transcends their product in order to create emotion in their customers. A new infographic by Kirsty Sharman helps us understand how brand marketing and communications has shifted to storytelling. For a quick... View Article

April 22, 2015 9:00 am | Published by

Mashable recently asked 14 social media experts for their top tips on supercharging a Facebook ad campaign. Their answers run the gamut, from conventional to out-of-the-box. But they’re all worth reading. Whether you’re building your first Facebook ad campaign or getting ready to launch your 100th campaign this year, be sure to take a look at the Facebook ad campaign tips offered by these experts. We’ve reposted a few of... View Article

April 20, 2015 9:56 am | Published by

There are two ways to grow a social media following: You can be authentic, social, and a great publisher. Or you can buy likes and follows. Most brands would prefer the first option. Unfortunately, as a growing number of brands wake up to the value of Instagram as a marketing platform, we’re seeing a spike in the use of Instagram bots for likes and comments. Instagram Growth Hacking The use... View Article

April 15, 2015 9:00 am | Published by

We spend a lot of time on the BuzzPlant blog talking about authenticity, a subject that may not appear (at first glance) as exciting as live-stream social networks and data-proven Twitter strategies. But, trust me, authenticity has been and will be more important than the latest-and-greatest trends in social media marketing. The reason is simple: authenticity is at the core of everything your brand does. Your ability to shoot compelling... View Article

April 13, 2015 9:51 am | Published by

Just about any teenager between Los Angeles and New York will tell you Facebook is dead. But don’t believe the hype. Sure, teenagers in 2015 don’t use Facebook in nearly the same way that 2008’s teenager did, but new research (April 9) from the Pew Research Center reveals Facebook is still “the most popular and frequently used social media platform among teens.” The Hub of Teen Social Media Use The... View Article

April 8, 2015 9:00 am | Published by

If you don’t keep up with fashion, you’ve probably never heard of London design house and clothing retailer, River Island. But you should know… this not-so-small label is setting big trends outside the world of fashion. A new case study from SocialBro goes in-depth with Emma Goble, River Island Social Media & Marketing Manager, on how the company saw incredible growth through online marketing. Currently, River Island has a social... View Article

April 6, 2015 3:50 pm | Published by

Twitter’s knocking off the competition, one by one. Last week saw the release of Periscope. At the same time, Meerkat announced $14 million in investment funding. But, as the following chart shows, Periscope quickly rose to the top:     Third day. — Dan Frommer (@fromedome) March 29, 2015 This week, Twitter’s making headlines again (albeit smaller ones) with Curator, a free curation tool for media producers. There’s no... View Article

April 1, 2015 9:00 am | Published by

Today, in the spring of 2015, Twitter is one of the largest, most powerful communication platforms that has ever existed. And we’re not just talking social media communications. Twitter has sparked political change, revolutionized how we perceive brands and celebrities, and spawned an entire subculture that has now been totally subsumed by a global-pop-culture. No small feat. And exactly how long did that take? Just nine years, we’re reminded by... View Article