December 30, 2014 4:27 pm | Published by

Facebook is changing. Constantly. But you already know that. What changes, specifically, can we expect to see in the coming months? What changes will affect how we reach our audiences? Below are a few of the Facebook changes I predict we’ll see in 2015, based on information directly from the source. News Feed Pares the Promotional On November 14, Facebook published a press release informing Facebook Page managers of coming... View Article

December 23, 2014 11:50 am | Published by

The holidays are getting tech-y. With the ease of mobile app development and the boom in social media adoption (by both consumers and brands), it’s hard for the average iPhone- wielding American to fully participate in the holiday season and simultaneously abdicate from all social media participation. Social media has fully ingrained itself into our daily lives. Why would – or should – the holiday season be any different? Below... View Article

December 19, 2014 9:00 am | Published by

“Content Is King,” is the phrase we’ve heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first coined by Bill Gates back in 1996.) But if content is king, why is content marketing not working for so many businesses? Wouldn’t the methodical, practiced dissemination of “content” – one definition you might give to “content marketing” – be an obvious homerun with marketing departments of... View Article

December 17, 2014 11:55 am | Published by

Social media spending is about to skyrocket, producing huge revenues in the U.S., according to a newly published infographic from Invesp. Ad revenues are expected to go from $5.1 billion (last year) to $15 billion in 2018, a 194% increase. And the mobile sector is expected to see even more growth, transforming from a $1.5 billion market to a $7.6 billion market in 2018 (a 38.3% growth rate). Those are... View Article

December 11, 2014 9:00 am | Published by

Is improving your online customer service strategy on your list of New Year’s resolutions? If so, you’re in good company. This year, many companies have learned that social customer service is an area where they have a lot of room for improvement. (Oh, and don’t be slow about it either.) In fact, your online customer service strategy is so important that it’s the topic of one of the first blog... View Article

December 9, 2014 3:31 pm | Published by

A couple weeks ago I shared some of my predictions about the future of marketing – 4 Habits Marketers Must Adopt in 2015. Today, I’d like to touch on some 2015 marketing predictions by the biggest names in the business. These opinions were originally collected and published by Marketo as a part of their “Next Era of Marketing” campaign. You can download the whitepaper here. #1 Seth Godin: Increase In... View Article