October 30, 2013 9:57 pm | Published by

It finally happened: Instagram is getting ads. And once everyone cools his or her melodramatically-inclined jets* a little bit, we all might find Instagram to be a pretty cool ad platform. But, as any content marketer knows, these things take time. When Facebook debuted ads in 2009, the ensuing pandemonium lasted months – if not years – before everyone calmed down. A similar uproar followed when Twitter added promoted tweets... View Article

October 28, 2013 9:00 am | Published by

How many times in your life have you stumbled upon some random, poorly-designed, vague website, and said, “You know, I think I need to buy something from these people?” Count them. Oh, zero, you say? Sounds like you might have respect for the good old-fashioned landing page. Landing Page, Conversion, And All That Jazz A landing page is a webpage used to make a first impression on a visitor. The... View Article

October 25, 2013 5:08 pm | Published by

Here in America, we like to get what we pay for. Stretch the dollar. Pinch the pennies. VALUE. So, you would think the fact that between $3.6 and $4.5 billion worth of online advertising impressions are totally, 100 percent fake would cause a little outrage, right? It turns out, fake web traffic is rampant. According to a recent study by MdotLabs, “Fake display-ad impressions are estimated to account for about... View Article

October 21, 2013 9:03 am | Published by

For companies that have never implemented a social media strategy, the whole concept of social media marketing might sound like a bunch of fluff. The back burner, do-it-if-you-have-time, low-expectations kind of marketing project that nobody’s really serious about. At BuzzPlant, we see social media marketing through a totally different lens. While a killer social media strategy might not necessarily be the spine of your business, there’s no doubt in our... View Article

October 18, 2013 9:12 am | Published by

The other day, AdWeek taught me what I already knew: gen-y guys (or “millennial males”) are passionate, broke, see straight through advertising (if they see it at all), and don’t have the same compulsion to own status items that their parents once did. So, how do you develop a marketing strategy for a demographic that doesn’t want to see advertisements? Before we answer that question, let’s put some facts together.... View Article

October 16, 2013 9:00 am | Published by

If you’re reading this sentence, there is a 93 percent chance that you should be doing something else – like, I don’t know, maybe work. But the truth is, we’re human beings, not perfect machines, and we don’t all tap diligently away at our keyboards for eight hours straight, silently turning the great wheels of commerce from our own solitary desks. Okay, before I fall to waxing poetic on the... View Article

October 14, 2013 2:54 pm | Published by

These days, digital marketing agencies are a dime a dozen. And a lot of them will charge you through the nose and give you about a dime’s worth of value. That wasn’t the case when BuzzPlant opened shop about 13 years ago here in Franklin, TN. As we’ve seen a lot of digital marketing agencies come and go over the years, our team decided to put together a list of... View Article

October 7, 2013 9:00 am | Published by

Some social media mistakes are pretty obvious. You get that gut feeling, “Uh-oh, I think I just messed this up,” in about two seconds. Then, there are those mistakes that catch you totally off guard. You might not even realize you made these mistakes until days, weeks, or months after the fact. So, save yourself the grief, and take these social media strategy tips from our team! #1 You have... View Article

October 3, 2013 3:42 pm | Published by

“Social media is a two-way street.” We hear it all the time, but do we really believe it? Do we actually think that the users we’re trying to reach can affect our brand, image, or company with as much force as we affect them? If you’re not a believer in the social dualism, I’ve got six reasons why your social media strategy needs to wake up to the reality that... View Article