October 23, 2012 2:25 am | Published by

The American Marketing Association defined marketing as: the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. Value. That IS what marketing is all about right? Bringing and creating value. Not to the client, not to the agencies, not to the press, but to the target customer. I think it is super easy to get... View Article

October 16, 2012 7:38 pm | Published by

Here at BuzzPlant, we almost always have at least one intern every semester. Over my years of interviewing interns, I thought it could be helpful to offer some pointers. 1. ResumesĀ  The biggest thing I have to say about resumes is to make sure that your’s looks professional. I see quite a few resumes that are formatted poorly and don’t really express what experiences the candidate has. Take some time... View Article

October 4, 2012 2:10 am | Published by

Having a career in social media, my typical day starts out by reading my Twitter feed and checking Facebook. My feed is a unique collection of friends, mentors, clients, faith motivators, celebrities, and news (regular and sports). Usually I fly through the banter and miss a lot of conversations going on, but when a post stops me in my tracks, it STOPS ME IN MY TRACKS. Yesterday, my friend and... View Article