Bob Hutchins, MSc

Understanding and integrating the user's intent is how you create more profound, lasting relationships with your users. It’s one of the critical pillars of our Intelligent Experiences. Get a deeper dive from the legend Chidi Achara #IX #Huge

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AICX Institute Daily Insight: Do you know the difference between AI and automation? Your brand depends on it. AI software is designed to mimic human thought processes and solve problems. Automation technologies follow programmed rules to accomplish tasks at scale with little to no human intervention. Key Insight: Brands use both of these tools to improve their marketing processes. AI helps marketers optimize demand generation and increase personalization by analyzing customer behaviors. Automation is designed to help these teams accomplish more repetitive tasks at scale. If a brand is using a "last generation" automation supplier and/or agency it will eventually be disrupted by competitors that push the envelope in AI innovation. Last generation technologies that automate repetitive tasks at scale that do not infuse AI targeting, segmentation and generative AI in their consumer-facing content are losing ground to the innovators. AICX Institute Take: The leading brands of the future will emerge as AI leaders by combining the human elements of innovation, wisdom, forethought and creativity with AI machine learning at scale in the channels. See the list of software cos., digital agencies and consultants who are starting to emerge as leaders in their respective spaces at the link below: https://lnkd.in/gGYcGAM2 #cx #marketingautomation #martech #aiagencies #personalization #aistrategy #ai #brandai aicxinstitute.com

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Digitalzone’s VP of Marketing recently shared the latest insights on the landscape of B2B buyers on the MarTech Podcast – you definitely won’t want to miss this episode. Check it out below.

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How Google's 'Willow' Quantum Chip Is Revolutionizing Advertising The advertising industry has not yet realized what this means for media buying https://conta.cc/40d82uZ

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In case you missed the latest @pdxMindShare webinar, a recording is now available on @YouTube: How to Utilize Competitive Benchmarking to Inform Digital Marketing Strategy https://ow.ly/Vnvz50SG863 #competitivebenchmarking #benchmarking #marketingstrategy #strategicplanning

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One of the most common questions I am asked by CMOs is "...how do we integrate adtech and martech so that we can present an AI experience using targeting data from both platforms?" Below is The AICX Institute's methodology for driving a fully integrated AICX, the AI-powered Customer Experience. The convergence layer key integration points are: 1) the CDP 2) the Data Warehouse and surrounding ecosystem (pre-CDP data flows) 3) the AI Predictive Environment (data science) 4) Ad Revenue Management (ARM) 5) BI Platform. Data integration is the key to providing the nextgen AI experience for your brand. Stay ahead of the AI personalization wars, join The AICX Institute, it's free: https://lnkd.in/g86MhJyY aicxinstitute.com #ai #martech #adtech #personalization #AICX #data #cdp

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So there are numerous compelling reasons why technology startups should use press releases. Press releases can help capture journalists' attention, expand reach beyond the current customer base, build trust among consumers, and garner interest from potential investors. For more insights on how #pressreleases can benefit your technology startup, listen to our latest podcast episode https://bit.ly/3VPWwmT #mediacoverage #pressreleases #marketing #startupmarketing

Adapting Your Marketing Strategy to Economic Uncertainty in 2025 2025 is poised to be a transformative year for marketers navigating economic uncertainty. With projected marketing budget growth of 8.6% and the rapid evolution of technologies like AI and robotics, the landscape offers challenges and opportunities. Success will depend on agility, innovation, and a strategic approach to shifting consumer expectations and economic realities.

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As #thirdparty cookies near deprecation, ad tech companies are innovating to build audiences for media buyers. #Sellside curation is emerging as a key trend, where #firstparty customer data from buyers is matched with publishers' first-party audience data to create private marketplaces (#PMPs). This shift changes the traditional roles of #DSPs, #SSPs, and #DMPs, leading to new dynamics in the #programmatic ecosystem. Key Highlights: ✅ SSP Curation: SSPs now leverage first-party data from publishers, enabling large-scale activation of second- and third-party audiences without third-party cookies. ✅ Data Marketplaces: SSPs are partnering with third-party data providers to enhance audience matching, creating new data marketplaces. ✅ Real-Time Reporting: SSPs offer real-time data matching and reporting, improving transparency and efficiency. ✅ Flexibility and Control: Sell-side curation provides advertisers with more flexibility and control over audience identifiers, bypassing DSP limitations. ✅ Industry Impact: The evolving landscape is creating new opportunities and tensions, as SSPs gain prominence and DSPs adjust to reduced control. As the ad tech industry adapts to the loss of third-party cookies, sell-side curation is transforming how audiences are built and targeted, paving the way for a more connected and efficient advertising ecosystem. #sellsidecuration #programmatic #advertising

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Cut down on expenses with AI content creation, as suggested by SearchEngineJournal. Improve effectiveness while reducing costs with advanced AI support with eoScribe. Early adopters have seen up to a 20% increase in customer satisfaction and a 30% reduction in costs. Learn more about the power of AI-driven strategies at: https://bit.ly/4bspBu3 #AI #ArtificialInteligence #DigitalMarketing #eoScribe #EvolvedOffice

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CMSWire has some great insights into #marketing trends in 2024! Here are a few key takeaways that resonate with me: ◽️ #AI technologies continue to transform content marketing and personalization, enabling marketers to deliver hyper-personalized experiences and drive more engagement. ◽️ Self-serve ad platforms offer us the autonomy to tailor campaigns and optimize #performance in real-time. It's all about taking charge and delivering measurable results at scale. Embracing these trends can position marketers to drive more of the outcomes that matter to their business. Read more below!

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