Franklin, Tenn.— For over ten years, Mercy Children’s Clinic has created many opportunities for the community to support their mission of providing quality pediatric care to lower income families in surrounding Franklin areas. When it came to creating the next event, the intentions of the Development team were so heartfelt, but the design communication ideas were at a stand still.

Buzzplant, a national award winning online marketing agency, stepped up to create that meaningful design for the upcoming fundraiser, Fairy Wings & Pirate Things. Based out of Franklin in an office not far from where the clinic began, the design team brought all of Mercy’s ideas into reality.

More than just another fundraiser for the clinic, Mercy hoped to bring families and kids together in a safe, healthy environment where they could have a fun-filled evening. As the project began, Mercy began with keywords such as “magical” and “dimensional”, hoping to speak to a child’s sense of wonder and get the parents excited.

“We knew how we wanted people to feel when they came to the event, but we didn’t know how to show it,” says Development Assistant at Mercy, Tracie Dycus. Merely two weeks later, they had a poster design.

“Our goal is to help our clients connect with their audience on a deeper level and tell their story with our designs,” says owner of Buzzplant, Bob Hutchins.

With an abundance of local events, creating a poster that stands out is just as important as ensuring that all of the details run smoothly that night. Buzzplant was able to create a design for their marketing materials and website so that at first glance, families know what they are invited to.

Fairy Wings and Pirate Things is scheduled for Saturday, November 12 from 6pm to 8:30pm at Sodium, 1725 Columbia Avenue, Suite 100 in Franklin. For more information visit www.fairywingsandpiratethings.com.

About Buzzplant
Buzzplant is a local Internet marketing agency based outside of Nashville, in Franklin, Tennessee, specializing in social media and online marketing strategies for both national and local projects and clients. As a national award-winning creative marketing and branding firm, their clients range from local businesses to national films and campaigns. Offering services such as developing social media strategies, social media execution and management, web design and development, consultation, web based application development, handling online publicity, SEO maximization, and more, Buzzplant’s team is dedicated to helping clients tell their story and connect to a listening audience with authenticity and creativity. For more information, visit www.buzzplant.com.

About Mercy
Mercy Health Services is a non-profit organization comprised of a pediatric clinic, Mercy Children’s Clinic, and a mental health division, Mercy Family Services. The mission of Mercy is to provide healthcare for all children regardless of ability to pay. While 30% of their patients have private insurance, 70% are either uninsured or on TennCare and it is their standard to provide the same compassionate, holistic care to all children and support to their families. They believe that no child should have to go without quality healthcare, and no parent should have to struggle to provide this care. For more information, visit www.mercytn.org.