Category: From Our Office

January 3, 2017 9:00 am | Published by

There are essentially three types of content creators: you (or an agency partner you hire), your fans/audience, and your influencer marketing partners. If you don’t have engaged – or enough engaged – fans, then you can’t count on that pool for much. (If you do have an engaged following, then we have three letters for you: U-G-C. Go check out this post on user-generated content!) So, let’s assume you’re currently... View Article

December 27, 2016 9:00 am | Published by

So, you want to build an app… but how will people find you? Will they download it? Keep using it? Pay for it? How much? The list of questions surrounding app development goes on and on. As more brands and marketers decide to implement a true mobile-first strategy in 2017, we’ve noticed an increased interest in app development. A recent report from ThinkWithGoogle (which you can download here), “App Marketing... View Article

December 20, 2016 3:51 pm | Published by

Social media marketing is not just throwing a handful of darts and seeing what sticks. It’s calculated, strategic and methodical. And while the process isn’t perfectly formulaic every single time, there are some basic steps that apply in nearly every situation. 12 Steps to a Strategic Social Campaign This week on the BuzzPlant Blog, we’re excited to share with you a 12-step process that very closely mirrors how we work with our... View Article

December 13, 2016 9:00 am | Published by

This past year, we’ve spent a lot of time talking about “mobile-first.” As we shared back in February, it’s time we stop thinking of “mobile” as mobile. That’s to say, a “smartphone” is so much more than just a “smart” “phone,” and it is certainly used as much more than a “mobile” device. We are far beyond the first iPhone era. So, why are so many email marketers still treating the... View Article

December 6, 2016 9:00 am | Published by

Click-through rate (CTR) isn’t a topic that gets many people fired up… but we can’t emphasize enough just how important a metric CTR is. Clicks lead to sales and conversions, and earning that click, whether through paid social advertising or content marketing, is one of the toughest hurdles to overcome. Once you figure out the formulas that work on your audience, you’ve pushed past one of your biggest obstacles to selling... View Article

December 1, 2016 5:50 pm | Published by

The last few years have seen tremendous growth in video marketing. Equipment prices have dropped, creative tools have improved, and video has been natively integrated into just about every single platform where you might want to reach your audience. Over two years ago, we shared with you 23 reasons why you should be using video marketing. We recently discovered that the data in that infographic has been updated for 2017... View Article

November 23, 2016 11:27 am | Published by

Ready to up your social game this December? If you’ve become an expert at “Merry Christmas” memes and are looking for more, then MDG Advertising has the infographic for you. From 360º videos to Facebook Live streams that show a different side of your brand, there’s something for everyone – no matter what your budget or creative resources may be. We’ve reposted the full infographic at the bottom of this... View Article

November 17, 2016 1:19 pm | Published by

For many brands, Pinterest takes a back seat to other social platforms. Most companies are more likely to establish themselves on Facebook, Instagram or Twitter before they consider adding Pinterest into the mix. And while we certainly advocate a strategy that doesn’t stretch your marketing energy too thin, this recent infographic published on the Pinterest Business Blog suggests that perhaps Pinterest should be reconsidered… during the holiday season, at least!... View Article

November 10, 2016 12:03 pm | Published by

Today’s question: how are you supposed to sound personal… human even… as a brand? In 2016, the distinction between “brands” and “people” is fading as an increasing number of brands have gotten so good at social communication, that they practically sound like one of your best friends. This has lead to our culture’s rapid approach of a tipping point where successful, purposeful, restorative brands must communicate with a distinctly human... View Article

November 3, 2016 12:35 pm | Published by

It was only a couple months ago when we predicted email marketing growth for next year. Well, we didn’t have to wait long to see a fresh batch of statistics suggesting email isn’t just holding its own… it’s growing, changing and becoming more powerful than ever. A new infographic published on CustomerThink presents 37 key statistics about email marketing and its place in the world of marketing. Don’t discount this... View Article