In the Recommendation Age, quality rises to the surface. Consumers more proficiently recognize and reward quality products and service with positive, enthusiastic, and in some cases, relentless feedback. The bad news is that even your quality product or service could be destined to obscurity if you don’t soon understand the language and culture of social media users and master the Laws of the Recommendation Age. At the heart of doing... View Article
As a culture we have become distracted by information sources, queries, and commercial suitors that have little or no personal connections with us. The more information we are confronted with the more faceless and impersonal most of our daily lives seem. Apart from any value judgment about this state of things, it is revealing that a very human movement like social media would react to it and reclaim a little... View Article
The recommendation age is a social phenomenon that is changing how we live. It’s a revolution going on right now influencing how we work, how we choose goods and services, how we interact in social, family, and professional relationships and with community leaders and organizations.
“Did you get a Facebook request from Grandma?” Yes. I really was asked that question by multiple members of my family a couple weeks ago. My grandma now has Facebook. The growth and popularity of Facebook never ceases to amaze me. I remember when not that long ago, I wasn’t able to get a Facebook account because I didn’t have my “.edu” email address anymore. Fast forward just a few... View Article
The information age and the Internet have overwhelmed people to the point that we are now more interested in connecting and making real interactions with peers, family, friends, and people with similar tastes and interests than we are in being “told” what’s hot, what’s not – and why. Where we used to search the Internet, now we listen to it; constantly seeking the advice, support and unvarnished – often unedited – views of others to help counsel our most basic decision-making processes.
The latest trend in social media is letting everyone know exactly where you are…all the time. Facebook “Places,” FourSquare and GoWalla are just the few players in this arena. You simply use your mobile device when you are visiting a restaurant, theater, business or anything within your city to allow your friends know your location. I have to admit, if it weren’t for my job working in social media, I... View Article
Like any other high-rise growing toward the heavens, a good marketing campaign needs a solid foundation. As you start to implement some basic steps in your very own personal action plan, don’t start at the top only to overlook the bottom. So let our first key be to “build” one for you:
Today is a day to celebrate our fathers. Those men in our lives who have helped us to become the people we are today. To my dad, Happy Fathers Day. While looking at Twitter on my new iPad, I decided to do a quick search using the term “fathers day.” I got back three different kinds of responses. The first was a very generic “Happy fathers day to all of... View Article