Category: Blog

October 27, 2016 2:02 pm | Published by

Think you know your social media? Take a look at a new infographic released this week from skilled.co, and you might find that you don’t know quite as much as you think. From global penetration rates to influence of purchasing decisions, this new social media infographic provides plenty of information for even the most knowledgeable marketer or social business to digest. We’ve covered a few of the essential highlights for... View Article

October 24, 2016 9:00 am | Published by

For us, the holiday season starts somewhere in September. If you’re in marketing, maybe you know what we mean. Competing for holiday sales takes strategy and planning – both of which require weeks to do well. Facebook knows the game better than most, and in an effort to help marketers make the most of the opportunity, the company has released an interactive infographic about “festive conversations.” Using 2015’s Instagram and... View Article

October 19, 2016 9:00 am | Published by

Sixty-eight years ago, four television networks began broadcasting a full prime-time schedule, seven days a week, over 128 stations.  Oh, how the world’s changed. Videology, a programmatic TV and advanced video targeting company, recently published TV: Then & Now, a new infographic that looks at how the way we watch TV has dramatically changed more in the last decade than it did in the first 60 years of household viewing.... View Article

October 17, 2016 10:25 am | Published by

In Finally Human, I write about how we’ve seen the evolution of brand behavior gradually shift over the last 100 years from mass-market directives to personal, value-adding communications. With the rise of social media, niche marketing, and the Attention Economy, this trend has accelerated. In the coming years, we will see a greater number of brands adapt more “human” voices and personable styles of communication. But the revolution is still... View Article

October 12, 2016 9:00 am | Published by

At BuzzPlant, we’re big fans of the content calendar. The content calendar allows for efficient planning, organizing and strategizing. But there’s something to be said for being in the moment. That’s where Snapchat Stories and recently introduced Instagram Stories enter the picture. If you’ve been lingering on the sidelines, unsure of which platform is right for you, a brand new infographic from One Productions sheds some light on the similarities,... View Article

October 10, 2016 9:00 am | Published by

If you’re going to use Twitter (it’s not over, yet!), do it well: put video at the forefront of your strategy. That’s not just an opinion, but more-or-less the social network’s official decree. Twitter recently released its annual Online Video Playbook, which they made available exclusively to Adweek, who created the infographic you see below. Check out some of the new statistics Twitter has revealed about their platform and how... View Article

September 29, 2016 9:00 am | Published by

Too early to think about Christmas? Not if you’re in marketing. Early fall is an excellent time to start planning your holiday marketing strategy, especially when you’re taking into account these 2015 insights from Taykey. The Taykey infographic, which is posted below, uses data from last year’s holiday season to guide brands and marketers in planning their 2016 campaigns. Major takeaways: E-commerce sales are expected to increase 13 percent during... View Article

September 27, 2016 3:41 pm | Published by

In my latest book, Finally Human, I dedicate an entire chapter to my friend Joel Comm – chapter nine, for those of you reading the book now! Why a whole chapter? Because no matter what business you’re in, Joel is a guy worth knowing. Joel is extremely good at one particular skill that applies to all of business: communication. Quick background on Joel… Joel is an author, speaker, consultant, and... View Article

September 21, 2016 9:00 am | Published by

Did you know that only one in three Fortune 500 CEOs have an active LinkedIn account, yet 75% of senior managers believe it’s a good idea for their CEO to be on social media? A new infographic from MDG Advertising takes a look at some of the pain points that are keeping CEOs off social media. If you’re an executive who’s thinking about jumping into the social media game –... View Article

September 19, 2016 9:00 am | Published by

What if our use of technology could enrich our humanity? What if we took the communication tools at our disposal… as marketers, as leaders, as creators… and used them to restore our audiences? To create authentic connection? To dignify humanity in the other…while also growing our businesses and driving sales? In my latest book, Finally Human: Using Digital Media to Restore Culture and Better Our World, I propose a new... View Article