Buzzplant Helped With Many Online Marketing Elements

Client’s Need:

Online and mobile support to reach the faith-based and college market about the theatrical release of The Passion of the Christ.

Buzzplant Solution:

Buzzplant offered a wide array of online & mobile marketing support for this film helping reach out to the faith-based market through email blasts, a txt messaging system/campaign, and a special street team site designed for college students called StudentsHavePassion.com.

In its initial theatrical release, The Passion of the Christ was a major hit, grossing in excess of $370.6 million in the United States. Ultimately, The Passion of the Christ became the highest grossing non-English language film ever.