Website Buzzplant created

Client’s Need:

Reader’s Digest wanted to do a special Christmas promotion to attract new subscribers.

Buzzplant’s Solution:

We proposed The Spirit of Christmas contest and built out a site at http://givereadersdigest.com/

The site allowed people to write in and submit a short essay about what the spirit of Christmas meant to them. Prize was $1000.00 and a chance for the article to appear in the magazine.

Buzzplant promoted the contest through various lists, social media, and viral methods. Results were thousands of new subscribers and entrants.