Soul Surfer

Client’s Need:

Create and manage a street team in support of the movie Soul Surfer.

BuzzPlant Solution:

Buzzplant created a street team by inviting members of the Team Buzzplant street team database (over 10,000 volunteers), church leaders, youth groups, bloggers and online fans to help promote and spread the word leading up to the film’s release. The members earned points through completing online tasks, which registered them to win a trip to the premiere. This promotions was very successful.