Filter of Hope

FoH-webClient Need:

Filter of Hope is a new non-profit organization that provides an inexpensive point-of-use water filter which can provide a family up to 500,000 gallons of clean, safe water over 10 years. They needed an overall marketing/branding strategy and implementation, including:

  • Develop an awareness plan
  • Full, ground-up branding
  • A new, robust website with e-commerce capabilities
  • Advertising, email, and social media marketing plans

Buzzplant Solution:

Buzzplant developed and implemented a comprehensive marketing strategy and plan which included the following:

  • Branding (logo, letterhead, business cards)
  • New Website, including an online store to process donations and purchases
  • Advertising plan (creation of ads and placing them)
  • Email marketing
  • Social media (setting up and managing Facebook and Twitter), in addition to creating 2 brand new videos

The new website—including logo, videos, branding, and links to all social media—can be seen at www.filterofhope.org.

FOH infographic