Archives

September 29, 2016 9:00 am | Published by

Too early to think about Christmas? Not if you’re in marketing. Early fall is an excellent time to start planning your holiday marketing strategy, especially when you’re taking into account these 2015 insights from Taykey. The Taykey infographic, which is posted below, uses data from last year’s holiday season to guide brands and marketers in planning their 2016 campaigns. Major takeaways: E-commerce sales are expected to increase 13 percent during... View Article

September 27, 2016 3:41 pm | Published by

In my latest book, Finally Human, I dedicate an entire chapter to my friend Joel Comm – chapter nine, for those of you reading the book now! Why a whole chapter? Because no matter what business you’re in, Joel is a guy worth knowing. Joel is extremely good at one particular skill that applies to all of business: communication. Quick background on Joel… Joel is an author, speaker, consultant, and... View Article

September 21, 2016 9:00 am | Published by

Did you know that only one in three Fortune 500 CEOs have an active LinkedIn account, yet 75% of senior managers believe it’s a good idea for their CEO to be on social media? A new infographic from MDG Advertising takes a look at some of the pain points that are keeping CEOs off social media. If you’re an executive who’s thinking about jumping into the social media game –... View Article

September 19, 2016 9:00 am | Published by

What if our use of technology could enrich our humanity? What if we took the communication tools at our disposal… as marketers, as leaders, as creators… and used them to restore our audiences? To create authentic connection? To dignify humanity in the other…while also growing our businesses and driving sales? In my latest book, Finally Human: Using Digital Media to Restore Culture and Better Our World, I propose a new... View Article

September 14, 2016 9:00 am | Published by

Last week I shared a few thoughts on using text messaging for marketing, an idea that’s quite simple and unglamorous… but worth talking about for a much bigger reason: it works. Well, you won’t be surprised to learn that our BuzzPlant team is also a big advocate of email marketing for the same reasons. It gets the job done. Email remains as one of the most powerful and efficient digital... View Article

September 12, 2016 9:00 am | Published by

Write a tweet. Leave some room at the end. Then keep typing hashtags until you reach 140 characters. You will probably get more impressions, but the bigger question is: are those impressions worth anything… or are you just attracting spam accounts? Furthermore, are you turning off your legitimate follower-base by using a slew of spammy-looking hashtags? Since hashtags just celebrated their ninth birthday (check out the first-ever use of a... View Article

September 8, 2016 9:00 am | Published by

If it works, it works. There’s a reason why direct mail and telemarketers still exist. They drive conversions. You might think, “I would never buy from someone who called my home in the middle of dinner,” but remarkably… people do. Maybe not a ton – but enough. All to say, we can talk about the latest in Instagram marketing… how YouTube is tweaking their ad platform… or the ways consumer... View Article

September 6, 2016 9:00 am | Published by

In its first few years, digital marketing got a little bit of a free pass. Buyers – and even a good portion of the agencies – weren’t exactly sure if efforts were working… if they were actually converting an audience into leads and leads into customers. Now, in 2016, we’ve come a long way – with rich advertising and analytics/insight tools built directly into the channels we use. Digital no... View Article