Archives

August 31, 2016 9:00 am | Published by

Who is your audience? Not just “middle-aged women” or “college students in the South.” But who are they on that deep-dive level? That level that takes in all of these possibilities? When it comes to all of the possibilities Facebook allows for, it’s not enough to build simple and/or hypothetical audience profiles. With all the data that’s available, “middle-aged women” can become “females aged 44-64 who are middle-class, married, have... View Article

August 29, 2016 9:00 am | Published by

“We don’t advertise on [Twitter] so much anymore,” says Sony Pictures Entertainment senior vice-president of digital marketing Aaron Wahle. “Snapchat has our core audience on hand every single day. It’s a really great way to get in front of the eyeballs we need to get in front of. Just right time, right place.” Sony Pictures isn’t the only brand allowing their Twitter presence to softly fade to the background in... View Article

August 24, 2016 9:00 am | Published by

I write a lot about the content creation process on the BuzzPlant Blog. But content creation is only half the equation. Once the content is produced, it has to scale. It has to be pliable, nimble, and lightweight. If the content can’t be filed away and reused by another team member without a series of emails, then you might need to ask yourself, “Does this piece of content really work?... View Article

August 22, 2016 4:47 pm | Published by

Most good things in life take work. The same is true of your business. Establishing that perfect balance of authenticity, trust and transparency that all adds up to brand loyalty takes time and effort. There are no shortcuts. But you can work smart and strategically to make it happen. A new infographic from the DMA provides fresh insights into how brand loyalty is developed and sustained by successful businesses in... View Article

August 10, 2016 9:00 am | Published by

Ecommerce can be a tough business. When it works, it works. But when sales drop, it takes a little bit of investigation to discover the problem. Finding the problem is a lot like trying to find the leak in a bicycle tire. You have to completely submerge the tube under water and carefully look for the air bubbles. Once you find the bubbles, you’ve got to stop and patch up... View Article

August 8, 2016 9:00 am | Published by

Live event marketing is like a stage play. You’ve got three acts: before, during, and after. In the “before” stage, you want to get the word out about your event, whether that means selling tickets or just getting into people’s busy calendars. In the “during” stage, you want to share the story with guests, as well as those who couldn’t make it. This builds brand equity and takes advantage of... View Article

August 3, 2016 9:00 am | Published by

As of last month, Instagram has half-a-billion monthly active users. The platform also reports 300 million daily active users. That’s approximately 94% of the United States’ population. This network is big. Now that Facebook’s advertising tools are almost completely integrated with Instagram, very few businesses continue to ignore its potential. Whether you’re using Instagram for business or thinking about getting started, check out Sprout Social’s “7 Instagram Best Practices to... View Article

August 1, 2016 9:00 am | Published by

The toppling of traditional media started many years ago. After all, why spend $1,000 on the radio to reach an unknown audience of indeterminable size that may or may not actually be listening when you could spend a fraction of that to speak to an incredibly specific target demographic and know exactly how they respond? Ok, you know that. But you might not know–or might not have articulated, at least–the... View Article