Archives

June 29, 2016 9:00 am | Published by

As video content becomes cheaper, faster, shorter, and looks nearly professional-grade with consumer equipment (lookin’ at you iPhone 6)… it’s also becoming social. Whether or not your audience watches video is no longer a question. In 2016, we’re simply interested in where the audience goes for video and what devices they use. (Chances are they’re watching on the device in their hand… on Snapchat, Instagram, Facebook or YouTube.) A new... View Article

June 27, 2016 9:00 am | Published by

Every year, Reuters releases one of the most in-depth studies about how digital news is consumed and processed around the globe. The brand new Digital News Report 2016 is packed with 124 pages of in-depth insights, specifically analyzing how users in 26 countries receive “the news.” If your brand creates and publishes any kind of digital content (in the U.S. or abroad), understanding the key findings of this report is... View Article

June 22, 2016 9:00 am | Published by

This spring, we discovered that U.S. moms check Instagram as often as six times per day. But Dad is just as active on social as Mom. In the same study, we found that almost half of dads on Instagram follow businesses. Of those fathers, 69% take action from the content they see. A new infographic from Social Media Link provides further insights and context surrounding how dads use social. The... View Article

June 20, 2016 9:00 am | Published by

It’s no secret that video is where the action is on Facebook. Brand publishers are discovering that they can push their ROI even further by taking advantage of Facebook Live, a real-time, in-the-moment product that allows users (and select brands) to stream live video content in front of their audience. Early adopters are discovering that Facebook Live offers even better engagement than regular video content (and certainly much better engagement... View Article

June 16, 2016 9:00 am | Published by

If you want to generate 33 billion impressions on social media, you’re going to need a team. A few tools. And of course, an incredible understanding of communication and the social media landscape. American Airlines, it would seem, has it all. The Airline Generated 33 Billion Social Impressions Last Year. On June 10, Mike Slattery published his story of stepping into the American Airlines social media control center, where 30... View Article

June 14, 2016 5:07 pm | Published by

Whether you’re an experienced Facebook marketer or just looking to explore some creative ways to connect with your audience on the world’s biggest social network, a new infographic from Speechless Digital has got you covered. Check out eight creative ways to reach your audience on Facebook below… Quick Facebook Facts Facebook may not be quite as exciting as newer products like Snapchat, but it certainly is the biggest and most... View Article

June 9, 2016 9:00 am | Published by

As I’ve said many times before, mobile is the platform. Mobile is no longer a “secondary” web experience, but now the primary internet experience for the majority of users. It was over a year ago that Google informed us there were more searches on mobile than on desktop. We also shared with readers this past April that the majority of Facebook users access the networking site exclusively from a mobile... View Article

June 6, 2016 9:00 am | Published by

“A pile of rocks ceases to be a rock pile when somebody contemplates it with the idea of a cathedral in mind.” – Antoine de Saint-Exupéry I consider restoration to be one of my primary purposes as a marketing professional. I like Antoine de Saint-Exupéry’s quote for how it marries purpose and restoration. A driven individual is able to cut through the noise, identify the necessary tools, and layer them... View Article

June 1, 2016 11:33 am | Published by

Ruby Receptionists are living proof that a business-to-business service doesn’t have to use boring communications. I have been repeatedly impressed by how this Portland-based “real, live virtual receptionist” service markets itself. The company, which was founded in 2003 by Jill Nelson, has won numerous awards for its employee culture and beliefs. Ruby frequently appears on lists of “Best Places to Work” in Oregon and throughout the U.S. Not only is... View Article