Archives

April 28, 2016 9:30 am | Published by

Online shopping may be big in 2016, but brick-and-mortar retailers aren’t disappearing anytime soon. (In the irony of all ironies, Amazon is opening bookstores on the West Coast.) Some products (for now) simply make more sense to buy in store: perishables, heavy items with expensive shipping costs, and items with variable pricing (e.g. competitive food brands vying for shelf placement in the grocery). Of course, there are viable online alternatives... View Article

April 20, 2016 4:49 pm | Published by

What if technology could inspire us to be more human? It’s a simple idea. But more often than not, we hear the exact opposite expressed: Social media is preventing us from creating “real” relationships. Our iPhones cut us off from experiencing the world around us. Our kids are growing up with “emotion atrophy.” Technology, if you listen to the naysayers, is stifling our humanity and preventing us from experiencing the... View Article

April 20, 2016 9:00 am | Published by

You already know that millions of Americans prefer streaming TV shows and movies to watching in real-time on their televisions. But you might be surprised that streaming tends to happen in “binge” patterns. According to a recent Deloitte survey of 2,205 U.S. consumers, “70% of Americans binge-watch television content, viewing an average of five episodes at a time.” The new report examines the changing habits of how Americans from every... View Article

April 18, 2016 5:06 pm | Published by

“Bots” are old news. Microsoft’s “Clippy” was a bot. Siri is a bot. Amazon Echo’s Alexa is a bot. Yet ever since Facebook’s recent F8 Conference, the world’s gone a bit bot crazy. The strange mad dash to develop and deploy bots can be summed up in shared sentiments like this one: Why bots? Why now? A bot is essentially a computer program that can learn behaviors and interact with... View Article

April 14, 2016 9:00 am | Published by

“What’s the ROI?” It’s a question we encounter frequently in business, but especially in the world of social media marketing. At BuzzPlant, we believe that every client’s investment in social marketing should deliver a return. In order to have happy, successful clients, we know that it’s critical to clarify at the beginning of the project what the “investment” is and what the “return” is. Two Ways of Looking at Social... View Article

April 13, 2016 5:00 am | Published by

This past week Facebook hosted its F8 Conference, a two-day affair in San Francisco, during which the social network shared its work, plans, and visions to move beyond being a “social network” into the realm of technology product developer. During his one-and-a-half hour-long opening keynote, Mark Zuckerberg revealed some interesting updates and developments on the horizon. Here are seven of the F8 updates brands and marketers should be aware of… ... View Article

April 12, 2016 10:31 am | Published by

Last week, Instagram published the results of a commissioned study on how moms use everyone’s favorite photo-sharing network. The results of Instagram’s study bring clarity and valuable insight into how a very large and influential demographic are using the platform (and their mobile devices in general). With Mother’s Day just around the corner, this data comes at the perfect time to help you shape your Instagram marketing strategy for the... View Article

April 6, 2016 9:00 am | Published by

By now you know that you “should” be using Snapchat for marketing. It’s the hot topic in digital marketing circles… well, any marketing circles, for that matter. The social network has been making headline news for it’s unfathomable valuation of $16 billion, which has also helped make it a household name with better recognition than Pinterest or LinkedIn. As we shared recently on the BuzzPlant Blog (where we gave away... View Article

April 4, 2016 4:00 pm | Published by

Have your phone around? Of course you do. You’re probably reading this blog post on your phone. As we’ve been discussing a lot on the BuzzPlant Blog… the world’s gone mobile. Take out that phone if you aren’t already on it, and visit http://g.co/ampdemo. What are you looking at? It’s called Google AMP. AMP stands for “Accelerated Mobile Pages.” You can learn more about AMP on the Accelerated Mobile Pages... View Article