Archives

March 30, 2016 9:00 am | Published by

“See the moments you care about first,” wrote Instagram. And that was enough to throw many marketers and brands into a panic. Why? Maybe because, deep down, they know their “moments” aren’t interesting enough or important enough for anyone to see first. If you don’t know what I’m talking about, let me bring you up to speed. On March 15, Instagram announced that it will improve the user experience by... View Article

March 28, 2016 9:00 am | Published by

As you’ve probably heard, on March 21, Apple unveiled its new iPad Pro models. The iPad Pros come in large (12.9-inch) and medium (9.7-inch) sizes, are about a quarter-inch thick, and clock in at just 1.57 lbs. and 0.96 lbs. respectively. Oh, and they’re also the future. Sure, the new iPad Pros are by no means the “first” powerful tablets. They’re not the first to receive pen strokes with speed... View Article

March 23, 2016 9:00 am | Published by

On April 12 at Facebook’s F8 conference, the world’s largest social media network will announce the release of its much-anticipated “Instant Articles” feature to all Facebook Pages. Up to this point, Instant Articles have only been available to select publishers, such as National Geographic, BuzzFeed, The New York Times, and MTV, among others. (Read all about Instant Articles on Facebook, or watch the video below.) Instant Articles are interactive, multi-dimensional... View Article

March 21, 2016 9:00 am | Published by

Looking to get sense of the effectiveness of your social media strategy? A recently updated checklist from Sprout Social digital marketing specialist Michael Patterson provides a baseline for self-evaluation. We’ve included the full infographic for you below in this blog post–plus a few suggestions based on experience with BuzzPlant clients. Daily Checklist Finish any outstanding tasks Respond to inbound social messages Monitor and respond to brand mentions Find and engage with potential... View Article

March 16, 2016 10:50 am | Published by

The face of social marketing is changing. As usual. The tactics that drove engagement a year ago aren’t necessarily the most effective strategies for today. Below are a few key engagement strategies you should know about, whether you’re taking a DIY approach with social media or partnering with an agency. Have a few tips of your own to add? Leave them in the comments below. #1 If it isn’t visual,... View Article

March 14, 2016 10:44 am | Published by

For the first time ever, reports eMarketer, “more than half of the US population will watch TV shows online at least once a month. In 2016, 164.5 million Americans will watch digital TV—50.8% of the US population. That’s a jump from 47.8% last year.” Forecasters anticipate the rise of digital TV viewership to cause traditional TV viewership to decrease in the years ahead. These trends are largely influenced by the... View Article

March 9, 2016 9:00 am | Published by

In recent years, we’ve often approached mobile as a secondary, “lesser,” version of the internet. The mobile web was smaller. It lacked the features available on the “real” web. It was slower and generally considered inferior. As I shared in a recent blog post, that way of thinking is (or should be) behind us. The mobile web is no longer a second-tier experience. In fact, in many cases, it’s the... View Article

March 7, 2016 12:59 pm | Published by

A new infographic from coupon and deals site BargainFox reveals 65 statistics about ecommerce psychology in 20 key categories that most affect consumers. Those 20 categories are:   Website Design Video Displays Website Usability Website Loading Speed Payment Options Payment Security Shopping Cart Abandonment Return Policy Customer Service Live Chat Customer Reviews Customer Testimonials Customer Engagement Mobile Commerce Coupons & Discounts Free Shipping Customer Loyalty Programs Social Media Corporate Social... View Article

March 3, 2016 9:00 am | Published by

Podcast audiences in the United States have grown tremendously over the last few years. In April 2015, Pew Research Center reported, “The percentage of Americans who have listened to a podcast in the past month has almost doubled since 2008, from 9% to 17% by January of 2015. The percentage listening in 2015 was up two points over 2014 levels (15%).” One-third of all Americans have listened to at least... View Article

March 2, 2016 5:00 pm | Published by

We giving away free Snapchat marketing services to one lucky brand! What’s the catch? This spring, BuzzPlant is creating a transparent case study on the use of Snapchat for marketing and branding, and the brand that receives free Snapchat account management services will be the star of this case study. For brands looking to innovate in their social media strategy, this opportunity is an easy double play: free professional account management... View Article