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January 27, 2016 9:00 am | Published by

Social media is constantly in flux. Platforms that were virtually unknown to executives two years ago are now essential communication tools. (Here’s to you, Snapchat.) Successful Facebook post types, such as photos, have now given way to video. And don’t even get us started on the shifting nature of engagement rates. As the Greek philosopher Heraclitus said over 2,000 years ago, “The only thing that is constant is change.”  It’s... View Article

January 25, 2016 1:16 pm | Published by

Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those rolls. Hootsuite CEO, Ryan Holmes, recently published an opinion piece on FastCompany titled, “Inside The Growing Social Media Skills Gap.” Holmes makes the convincing argument in this piece that, “The contemporary workforce is woefully ill-equipped to help companies... View Article

January 21, 2016 9:00 am | Published by

Engagement. It’s one of the most-talked-about metrics in our current digital landscape. High engagement rates, high-quality engagements, repeat engagements… all of these things are important to today’s marketers. But are we going about it the right way? Let’s look back a little to see how we got here… A Short History: 100 Years of Advertising Marketing and advertising, as an industry, is only a little over 100 years old. (Of... View Article

January 19, 2016 12:15 pm | Published by

When it comes to engaging users on Twitter, Spotify may very well be the best account for marketers to look to for inspiration. Does it help that Spotify is a digital product, and that its user-base likely has a significant overlap with Twitter? Yes. Does it help that Spotify is naturally richer in content than your brand? Sure. Does either of those things mean you can’t aspire to create the... View Article

January 15, 2016 9:00 am | Published by

The creative brief is one of the most important documents in the agency/client relationship. Who are you? What do you need? What do you want? Who’s going to do it? How quickly? A great creative brief can set clear expectations for both sides, serving as a foundation for truly impactful work to be built upon. While the basics of what makes a solid creative brief won’t be changing, experts at... View Article

January 13, 2016 11:10 am | Published by

It’s a new year, and new trends are emerging on the social media landscape. We’ve got the most important changes and developments from Morrison Foerster in this brand new infographic. Find out what social channels are working best and what brands you should be watching for creative and strategic inspiration. 2016 Social Media Trends “Companies are dedicating significant resources to social media marketing,” reports Morrison Foerster–a claim that’s backed up... View Article