Archives

November 30, 2015 12:30 pm | Published by

You know that mobile is scaling rapidly – that there are more mobile devices on this planet than human beings. You know that people are falling in love and breaking up (Facebook’s latest feature), shopping, earning a living, watching movies, and – soon – getting a mortgage… all on their mobile device. Mobile will never again be the place where you just text and play games. We’ve seen a complete... View Article

November 25, 2015 9:00 am | Published by

It might be a little late to start up a full-fledged holiday marketing strategy from scratch, but if you’re looking for some last-minute insights and tweaks to your current social media marketing campaign, The Shelf’s got you covered with their new Holiday Marketing Infographic (embedded in this blog post below). Here’s the quick-look at what you need to know… #1 Go Heavy On Digital Consumers are exploring, researching, and shopping... View Article

November 23, 2015 1:21 pm | Published by

Great content doesn’t have to be complex, expensive, technical, or loaded with production value. Some of the most memorable tweets of all time are the most simple. Take Oreo’s Super Bowl “You Can Still Dunk In the Dark” tweet as an example. Great social content can be simple. (In fact, it probably should be simple most of the time.) Whether you shoot for high production value or an off-the-cuff approach,... View Article

November 18, 2015 9:00 am | Published by

The first few years as an Upworthy consumer were tough: a love-hate kind of thing. While Upworthy published a number of heartwarming, inspirational, and humorous stories, there were those titles… “This Amazing Kid Just Died. What He Left Behind Is Wondtacular.” “I Never Thought A Slice of Pie Would Make Me So Angry.” Whoever thought an article title could make you feel so… frustrated – with yourself and a website?... View Article

November 16, 2015 1:38 pm | Published by

Imagine a world where your office, your store, your warehouse… is open 24 hours a day… seven days a week… 365 days a year. An employee has to be there around the clock without fail to assist customers through the purchase process and answer their questions when they’re confused or upset. Most readers might say, “Oh that sounds terrible, I could never be ‘always-on’ like that.” Well… the truth is,... View Article

November 11, 2015 9:00 am | Published by

Founded in 1948, Ogilvy & Mather has worked with some of the biggest brands in the world: Ford, IBM, Nestlé, IKEA, American Express, and so on. They’ve been around the block a few times, continually innovating and reinventing their marketing efforts. In early November, Ogilvy released its latest red paper, “The Digital Social Contract,” a play off Rousseau’s The Social Contract. The paper aims to, “uncover the unspoken social rules... View Article

November 9, 2015 9:00 am | Published by

You’re sitting alone in a coffee shop. It’s 10:37 a.m. Deeply focused in your work, you don’t even hear the burr grinders whirring away or the baristas pulling shot after shot of espresso for a steady stream of customers. You’re in the zone. Suddenly, out of nowhere, a complete stranger walks up to your table. “Hello, Bob. This is Jack.” He puts his hand out. You shake it, confused. “Have... View Article

November 4, 2015 9:00 am | Published by

In the next five years, the Internet of Things (IoT) and proximity-based technology will change our world with perhaps the same intensity that the rise of mobile devices has changed us over the last five years. For a lot of people – especially tech and marketing folks – this is exciting. For your average Joe, this concept can be intimidating and disarming. “Big Brother” and “Orwellian” are two words that... View Article

November 2, 2015 9:00 am | Published by

It’s not RedBull, MTV, the NFL, or even BuzzFeed. No, the most-engaged brand is a far cry from what most people would consider “young,” “digital,” or “cool.” The most-engaged brand on social is… National Geographic. If it’s been a while since you’ve seen content from the 127-year old magazine, then you may be surprised to find how incredibly tech-driven and cutting-edge the brand is. Their whip-smart understanding of tech and... View Article