Archives

August 27, 2015 9:00 am | Published by

Instagram is the social media platform every marketer wants to crack. With its real-time flow of content, addicted user base, mobile-first philosophy, and lack of pay-to-play structuring… Instagram is a gem. Instagram, As We Know It, Is About to Change… Just a few short days ago, Instagram quietly switched its API, so that the ability to create and publish ads will soon become available to everyone. It’s projected that Instagram’s... View Article

August 25, 2015 9:00 am | Published by

We all want to get the best bang for our buck. The highest MPG. But determining where, when, and how to share your latest video isn’t easy. Do you go to YouTube, the biggest platform? Snapchat, the undervalued and underused platform? Vimeo, the high-quality platform? Facebook? Instagram? Twitter? Vine? Periscope? Meerkat? …. As content creators, we have a LOT of choices. And each platform has its own unique set of... View Article

August 20, 2015 9:00 am | Published by

What do social media marketing, professional wrestling, and magic all have in common? Trompe-l’œil, to borrow from the French. It’s all a “trick of the eye” – a play on perspective. We are led to believe we see something one way, when what’s going on beneath can be rather different. When we see a magic trick, we know that there’s a rational explanation behind the trick. But the trick is... View Article

August 18, 2015 10:26 am | Published by

2015 has been dubbed “The Year of Video Marketing.” Video is rumored to rank better on Google, it’s been known to get the best organic reach on Facebook, it’s the lifeblood of trend-setting content leaders like MTV and Redbull, it’s the focus of new social media networks, and it’s the type of content that marketers are willing to spend most on. “The Year of Video Marketing” kind of makes sense... View Article

August 14, 2015 9:00 am | Published by

“Don’t make me read,” says today’s consumer. “Show me.” Whether you love or hate the demise of the written word, you have to admit that today’s best content generally doesn’t come in the form of an essay. Instead, we gravitate towards photos, videos, illustrations, and GIFs. The less we have to read, the better. 9 Reasons Why You Should Use VISUAL Content Marketing A new infographic from Widen shares a... View Article

August 12, 2015 5:10 pm | Published by

If you’re looking for the last word on the latest in paid search and social ads, Kenshoo has you covered. The marketing software company evaluated 550 billion impressions, 9.5 billion clicks and $5.5 billion in spend from Q2 2015. Kenshoo discovered several interesting trends (detailed below). Perhaps the most interesting trend is that (within the mobile sector) social advertisements are leaving search advertisements behind in the dust. Advertisers aren’t just... View Article

August 5, 2015 9:00 am | Published by

Every marketing strategy needs two angles: the data/numbers-driven angle and the creative Big Idea angle. Without the first angle, a concept is doomed to flop. Without the second angle, no one will care about your finely tuned demographics or publishing schedule. The how-often-should-I-post-on-social-media-for-my-brand-question is informed by both of those angles. On the one hand, a publishing schedule is very data-driven. (Who is my target audience? When are they online? When... View Article

August 3, 2015 5:01 pm | Published by

Want to know where the future of digital marketing is headed? Then look to where the movers-and-shakers of the social media marketing landscape have just been. In a recent blog post, AdWeek rounded up eight top digital marketing stories from the last few weeks. This is valuable information for any brand that plays in the digital space. We took a deeper look into the three of those stories that we... View Article