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June 30, 2015 3:37 pm | Published by

When Alexander Graham Bell debuted the first telephone in 1876, you couldn’t buy just one. You had to buy two. One for you. And one for whoever else you wanted to talk to. If you needed to connect with a second friend or business associate, you’d have to buy another pair of telephones. Oh, and every time you purchased a pair of telephones, you had to have a contractor come... View Article

June 24, 2015 9:00 am | Published by

In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights:   One in three millennials only discover content online. One in three millennials discover content both online and on TV. Nearly three in four prefer digital for discovery because of its 24/7 accessibility. Three in four Facebook video views occur on mobile.... View Article

June 22, 2015 9:00 am | Published by

Earlier this month, we wondered aloud how much longer will it take before major brands partner with major influencers in a marketing campaign? Well, it’s happened. Wendy’s Sip Me Up Campaign: Live-Stream Video Marketing On Thursday, June 18, Wendy’s launched its Sip Me Up campaign for FruiTea Chillers, featuring self-described “Internetainers,” Rhett & Link. The campaign is significant for combining several ambitious marketing trends and strategies into one effort, including:... View Article

June 17, 2015 12:04 pm | Published by

Between affordable 4K technology, amazing interactive music videos like Björk’s new 360-degree release, and the growth in live-stream/social video platforms, there’s a lot for marketers to be excited about in the world of video. Facebook doesn’t generally top out the list of “exciting video news.” However, a new report from Social Bakers reveals that video could lead the way into the future of Facebook advertising. Marketers Back Facebook Videos With... View Article

June 15, 2015 11:50 am | Published by

Millennials hit a new milestone this year. According to new Pew Research Center analysis of U.S. census bureau data, Millennials are now the largest generation in the U.S. labor force, totaling 53.5 million. The number of Boomers in the workforce has dropped, as well, leveling out with the number of Gen-X workers. The Millennial generation – like any generation judged by its predecessors – is subject to some false assumptions.... View Article

June 10, 2015 9:00 am | Published by

Video, video, video. From visibility to discovery, from old dogs to their new tricks, video has been on our minds a lot lately at the BuzzPlant office. We’ve discussed quite a few current video niche topics, such as Periscope/Meerkat, advertising, and extending your organic reach on Facbeook… … but now it’s time for the 30,000-foot view. A new infographic from Marketing Land provides us with a comprehensive look at the... View Article

June 8, 2015 11:13 am | Published by

On May 27, KPCB dropped their 196-page 2015 Internet Trends Report. It’s huge. And it’s smart. If you have the time, this is definitely on our BuzzPlant recommended reading list. If you don’t have the time to skim over the 196 pages, well, we’ve got the at-a-glance highlights for you. Without further ado, let’s dive in and discover the latest 2015 internet trends… Population Penetration Is Up. Waaay Up. In... View Article

June 4, 2015 9:00 am | Published by

Facebook’s organic reach is dismal. It’s been one long, downward-sloping trend for a while now. While this is frustrating for social media marketers and brands, it makes sense from Facebook’s perspective. Having a Facebook page is no longer the creative, inventive strategy it was seven years ago. In order to keep actual people interested in the platform – and not swamped with brand-messages – Facebook can’t show every business’s content without... View Article

June 2, 2015 4:12 pm | Published by

When Periscope and Meerkat launched this past March, the internet was a-buzz with all kinds of hopes and predictions. Both apps were immediately lauded as the next big thing in marketing – particularly video and influencer marketing. While we’re still only about eight weeks out from the initial launch of these apps, we’ve yet to see any true power-users in the influencer marketing silo. Don’t get me wrong – both... View Article