Archives

May 29, 2015 9:00 am | Published by

Last week, we shared with you our cheat sheet for video marketing in 2015. The short of it is this: video is blowing up as a medium for connecting with audiences. It’s expected to account for 79% of all internet traffic in the next three years, and businesses are projected to spend close to $13 billion on video marketing by 2018. But what we didn’t tell you… Is that only... View Article

May 27, 2015 10:28 am | Published by

A few days ago, we asked, “Is influencer marketing the next golden ticket?” The question sparked around 1,700 shares on Social Media Today alone… which speaks volumes to the number of people who are interested in using this marketing strategy. The idea is old. But the execution is relatively new. It’s exciting. And it’s delivering some outstanding results for the companies that are using it well. But what can you... View Article

May 20, 2015 9:00 am | Published by

Video is no longer an option. It’s an essential. That’s the message being sent by consumers, reports Animoto in a new infographic. While we’re all accustomed to the grand-scale video productions released by household names like Marriott and Chipotle, many small- to mid-sized businesses are far from holding themselves to the same big-budget standards in video advertising. For now, at least, it simply isn’t feasible. However, customers are all but... View Article

May 18, 2015 9:00 am | Published by

In the last couple weeks, both Twitter and Facebook have self-published research-heavy articles on the relationship between social and digital entertainment. Around this same time, we’ve been dedicating our own blog space to discussions about branded entertainment, video advertising, and (in next week’s post) video marketing. No doubt… there’s something in the water. Video entertainment is hot. And it continues its steady rise to power in 2015. We aren’t just... View Article

May 13, 2015 9:00 am | Published by

A large part of what my team does at BuzzPlant is research. Where are our target demographics going? What types of messages resonate? What gets engagement? What works for brand exposure? What works for sales? … and so on. Digital marketing is in no way limited to social media, websites, and email! But today, we’ll focus on just one of the lesser-used digital strategies: the new golden child of content... View Article

May 11, 2015 11:25 am | Published by

How do you sell an intangible product out of a storefront that no customer can step into? Aha. That’s one of the biggest fundamental questions behind digital marketing. Connecting the eyeballs (and then the dollars) with your brand has gotten both easier and more difficult as our digital world becomes increasingly layered and fractured. On the one hand, digital marketers have access to more exciting tools and communication channels than... View Article

May 6, 2015 9:00 am | Published by

A recent infographic from NetImperative celebrates five years of YouTube ads – better known as “TrueView,” YouTube’s chosen video ad format. Since we’ve recently been giving so much attention to visual content on the BuzzPlant blog, we thought it would be interesting to share some of the data behind the popularity of and increase in visual content.   What Is TrueView? If you aren’t familiar with TrueView, this Think With... View Article

May 4, 2015 9:00 am | Published by

Last week we looked at 100 years of brand storytelling, following the art of brand communications from the telephone to radio, mass media television, MTV’s branded content, and into the Social Age, where a tidal wave of brand marketing rushes forward through “social influencers” (to borrow a somewhat dated term whose replacement is yet to come). All indicators suggest that the future will be branded. And it won’t look nearly... View Article

May 1, 2015 9:00 am | Published by

Last week, we were sitting in a client meeting at the BuzzPlant office when the conversation turned to Google. If you don’t live and breathe SEO and website creation, then Google can be a daunting, mystifying force standing between you and your business. In our client meeting, we were discussing Google’s quirks and oddities when Jason, one of our jack-of-all-trades SEO consultants, threw out this statement: “Google is like a... View Article