Archives

March 28, 2015 9:05 am | Published by

Periscope.tv: No delay. No censorship. Just real life unfolding in real time… before total strangers. Periscope is going to totally transform how we experience major public events (from natural disasters and red carpet ceremonies) to brands, celebrities, and the “selfie era.” In case you’ve been living under a rock since Periscope launched on Thursday, here’s your briefing: Periscope is a live video-streaming app integrated with Twitter that allows users to... View Article

March 25, 2015 9:00 am | Published by

Move over Facebook. According to a new infographic from Salesforce, “Instagram users are 58x more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users.” (Tweet This) Want to ramp up your Instagram strategy? Here are the Instagram tips and statistics you need to get into action! Instagram By the Numbers 30 Billion Photos uploaded since Instagram launched in October... View Article

March 23, 2015 10:00 am | Published by

One of the first major projects my team at BuzzPlant completed in 2015 was the migration, reorganization, and complete redesign of one of our client’s websites. Eleven gigabytes, several thousand lines of code, and a few weeks later, we launched a new and revamped christpres.org on WordPress for our client, Christ Presbyterian Church (CPC) in Nashville, TN. We learned many lessons along the way. Though I could speak to many... View Article

March 18, 2015 9:00 am | Published by

While I wear many different hats at BuzzPlant, my marketing agency, almost everything I do is an attempt to solve one greater problem: How do we get this brand’s message to the audience that needs to hear it? The answer to that question takes on many different forms… And it’s a big task – one that creative agencies, marketing groups, researchers, communication professionals, and public relations teams all strive to... View Article

March 16, 2015 11:59 am | Published by

“It’s not you, it’s me,” might work for a breakup. But in the world of social media, an “unfollow” is almost always a “you” problem. Whether you work in social media marketing like I do or self-manage your brand’s social accounts… you know that a slew of “unfollows” hurts (at least a little). My advice to clients: Don’t worry about it. Now, that doesn’t mean you should ignore an unfollow.... View Article

March 11, 2015 9:00 am | Published by

What inspires customers to recommend a brand on their personal social media profiles? What pushes them to natural, positive, and organic conversation – about you? These are the questions that drove researchers to survey “more than 24,000 social media-connected consumers.” The infographic below, which includes many of their findings, will help any marketer or brand manager better understand the power of recommendations on social media. Learn how to tailor your... View Article

March 9, 2015 2:12 pm | Published by

Black and blue or white and gold, there’s no denying #TheDress – whatever color it may be – interjected some fresh (and annoying?) air into our social networks for a few brief days this March. With the debate fading, many are asking, was #TheDress just a social media stunt? As brilliant as it would have been from the social media marketing perspective… nope. It’s no marketing stunt. But #TheDress has taught... View Article

March 5, 2015 9:00 am | Published by

They say that timing is everything. But that’s not entirely true. The wrong message delivered at the right time is still the wrong message. Overt communication when subtlety is called for isn’t going to work; and, likewise, a well-timed message placed in the wrong communications channel isn’t going to reach the intended audience. Timing is important. But it’s not everything. Timing is just a piece of the puzzle we call... View Article

March 3, 2015 3:38 pm | Published by

So, you’re a Netflix user and a House of Cards fan? Then some experts would say, “Of course. You never had a chance to not like the show.” House of Cards, a Netflix Original Series starring Kevin Spacey and now in its third season, was a surefire bet from the very beginning for one simple reason: Big Data. If you’re not clear on the term “Big Data,” check out this... View Article