Archives

November 26, 2014 9:00 am | Published by

“Growth hacking” is often seen as a nebulous concept. It’s easy to see the results; but sometimes difficult to understand and replicate the steps. So, if you want to be a growth hacker, but don’t have any actionable suggestions for getting started, then this is your list. I’ve compiled seven of my favorite growth hacking resources into one list. Many of these were found through growthhackers.com.  #1 How to Build... View Article

November 24, 2014 1:06 pm | Published by

The very first blog post I wrote this year covered 46 social media truths from 2013. Over the last 11 months, the social media landscape has undergone significant transformations. Digital marketing in 2015 will only continue to change. Marketing is a fluid landscape. Marketers must constantly adapt to stay current. (Tweet This) Here are a few trends and behaviors I see on the horizon that every digital marketing expert must... View Article

November 20, 2014 9:00 am | Published by

Millennials are loosely defined as the generation who reached adulthood around the year 2000 – or, more broadly, those born between the early 1980s and the early 2000s. The range of stereotypes applied to this group of people can oftentimes be just as broad and sweeping as their very definition. A new study published by Bentley University (The Millennial Mind Goes To Work) reveals that many commonly held beliefs about... View Article

November 18, 2014 4:35 pm | Published by

Social media amplification is a world of its own. Think of it as social media marketing meets growth hacking meets big data meets ad buying meets tech savvy… Confusing? Not for long… A new infographic from Gryffin Media, published on MarketingProfs, makes the concept of social media amplification a whole lot easier to wrap your head around. See the bottom of this post for the full infographic. What Is Paid... View Article

November 13, 2014 9:00 am | Published by

I don’t like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have. While there’s nothing like learning from your own mistakes, it is really nice when you don’t have to go down the DIY route. That’s where... View Article

November 11, 2014 4:53 pm | Published by

Last week, MediaPost ran a 650-word interview with growth hacker Ryan Holiday. From what I can tell, these 650 words haven’t gained a ton of traction on the web. Which is surprising. Because there’s some true insider/strategic wisdom within. In case you’re not familiar with Holiday, he’s best known as the author of Trust Me, I’m Lying (a marketing bestseller) and as the former Director of Marketing for American Apparel.... View Article

November 6, 2014 9:00 am | Published by

In late March, the social media analysts at Buffer shared, “The Ideal Length of Everything Online, Backed by Research.” A few days ago, the folks at AdWeek turned all this data into a fun, easy-to-scan infographic that’s definitely worth hanging next to the desk of any social media manager. We’ve reposted the full infographic at the bottom of this blog post. Optimizing Length of Content – The Highlights Here are... View Article

November 4, 2014 1:00 pm | Published by

Last week I shared three concrete – actionable – tips for thought leaders. Many marketers and CEOs have good ideas and desire to be thought leaders, but they don’t know when or where to start. My answer from last week is simple: It’s not the big client or the pending book or the just-out-of-reach Big Idea that’s holding you back from becoming a thought leader. It’s the work… the nose-to-the-grindstone... View Article