Archives

October 30, 2014 9:00 am | Published by

So, you want to be the next Seth Godin? Gary Vaynerchuk? Malcolm Gladwell? Well, we already have those guys. What the world needs is the next you. Many of the marketers and entrepreneurs I talk to want to be thought leaders, but they’re under the false assumption that becoming a thought leader requires publishing a book… or gaining some distant and lofty number of Twitter followers… or landing that one... View Article

October 28, 2014 10:32 am | Published by

“Lead generation” is the kind of term that makes marketers light up… … and everyone else’s eyes glaze over. If you have a passionate, talented sales and marketing person on your team, then you can probably disregard this post. They’ve likely got you covered. But, if you’re like a lot of small business owners, the sales and marketing part falls on you (and you’re already busy), gets piecemealed out to... View Article

October 23, 2014 9:00 am | Published by

Instagram is one of the most powerful, engaging, and fast-growing social media platforms of the year. I’ve written before about it’s click-through rates (and how they compare to Facebook), tips on using Instagram, and a number of other IG-related topics. But what about tools? With a few carefully selected tools, you can turn casual “brand-awareness Instagramming” into an actual Instagram marketing campaign. Here’s a list of a few Instagram tools... View Article

October 21, 2014 10:06 am | Published by

Snap. Snap. Ad. Snap. So it goes with the new face of Snapchat, the rocket-fueled social platform where 400 million photos are shared per day. With a $10 billion valuation, Snapchat’s day for advertising has been a long time coming. This past Saturday, the first official Snapchat ad – a trailer for upcoming horror film Ouija – was released to the platform’s users, who primarily consist of the 13-17 year... View Article

October 15, 2014 9:00 am | Published by

Most of the purchasing decisions we make are fairly straightforward – grocery shopping, for example. Then, there are other purchases that require a more in-depth level of research: Your next car or a vacation rental. Beyond these purchasing decisions… there’s ad buying. You could mess up your car research, and buy the wrong kind of vehicle. But ultimately it’s going to get you from point A to point B. Mess... View Article

October 13, 2014 9:00 am | Published by

On August 28, Google pulled the plug. They’ve done it dozens (hundreds?) of times before. This time, the victim was Google Authorship. If you’re not familiar with Google’s deep plunge into authorship and enriching semantic search, you can read the “Rise & Fall” story here, via Search Engine Land. The short of it is this: Bloggers/writers/web publishers could connect their Google+ profile to the content on their website using a... View Article

October 8, 2014 9:00 am | Published by

Growth Hacking. The very term has a bit of mystery to it. It sounds like insider knowledge. Expensive tactical strategy. But in reality, many growth hacking strategies are incredibly simple and easy to carry out. They just take three things: Work. Temerity. And the ability to see a little differently. 3 Growth Hacking Strategies for Your Landing Page Today, I’m going to share three of my favorite growth hacking strategies... View Article

October 6, 2014 3:56 pm | Published by

Just a couple weeks ago, Offerpop, a market research group with a special knack for holiday marketing data, released a new infographic that’s packed with some must-know facts regarding social ad buying for this coming holiday season. Holiday Social Marketing Trends 2014 is shared in its entirety at the bottom of this post. We’ve touched on a few highlights – with commentary – you can’t miss out on below. Who... View Article

October 2, 2014 9:00 am | Published by

We love our social media management tools. They’re fun to talk about. Their use is easy to grasp. But tools alone aren’t even worth the price tag. They’re only the tip of the iceberg in social media management. If you’re a true growth-hacking social media expert, then you know… Day-by-day social media management will get you nowhere. It’s a drain on your time, and it lacks scope and vision. What... View Article