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September 30, 2014 9:31 am | Published by

If you do a lot of work in the digital sphere, you’re probably familiar with the idea of “growth hacking.” In 2010, entrepreneur Sean Ellis (known for his work with Dropbox and Eventbrite) coined the term, which incorporates a dash of coding, a dash of analytics, and a heavy pour of marketing and ingenuity. So, what does “growth hacking” actually mean, and – when it comes to brass tacks –... View Article

September 24, 2014 9:00 am | Published by

The start of Q4 2014 is just around the corner (Wed., Oct. 1). As we gear up for the next quarter, take a quick look at this list of four social media facts. Use these social media strategy tips to prepare you for the biggest and busiest retail season of the year. (But these social facts aren’t just for retail. Ideas for SaaS, small business, and B2B below, too!) #1... View Article

September 22, 2014 2:25 pm | Published by

Unless you’ve been living under a rock, you’ve probably at least heard of Reddit. But if you aren’t a teenage guy with an interest in Star Wars and “fail” memes, then you may have not given the platform a second thought. The truth is, the interests of Reddit’s millions of unique monthly visitors are far more diverse than the stereotypes ascribed to “nerdy” teenage guys. (There’s a reason why it’s... View Article

September 17, 2014 9:00 am | Published by

Think you know your social media marketing? Double-check your knowledge against a new infographic from AOL Platforms that evaluates real, hard data from marketing analytics platform, Convertro. The new infographic covers four key social media marketing myths that have tripped up many advertising rookies and old-timers alike. Social Media Marketing Myths See the full infographic below for the myth v. reality. Here’s our quick summary of the infographic: “Social media’s... View Article

September 15, 2014 4:41 pm | Published by

… A lot… including some very surprising truths about weekend Facebook engagement rates. We can talk opinions all day long. But when analysts measure Facebook engagement rates – using a pool of 2.4 million posts – opinions go to the wayside. Facts are facts, and Salesforce has delivered enough of them in their latest report to keep Facebook marketers busy for a long time. You can check out all the... View Article

September 10, 2014 9:00 am | Published by

The internet is becoming a more social place every day – and I’m not just referring to the Internet of Things. Social activity on the internet (“of people”) is growing rapidly. According to a new infographic from Merchant Money, “Approximately 75% of all internet users are a member of at least one social network.” Assuming the accuracy of 2.92 billion internet users, that means there are 2.19 billion social media... View Article

September 8, 2014 3:47 pm | Published by

Did you know that viewers watch more than 6 billion hours of video on YouTube per month? Or that, according to Nielsen, YouTube reaches more U.S. adults age 18-34 than any cable network? (source) The magnitude of online video’s presence is difficult to fully grasp. But one thing’s for sure: video without a social component hardly stands a chance out there. If you’re using video as a part of your... View Article

September 4, 2014 9:00 am | Published by

Clarence Thomas said, “Good manners will open doors that the best education cannot.” Manners will also open up doors that a tactless social media strategy – no matter the brains or money – cannot. Manners aren’t a set of rules; they’re a disposition – a way of relating with others. As the famous 20th century etiquette author Emily Post wrote, “Manners are a sensitive awareness of the feelings of others.... View Article

September 2, 2014 1:20 pm | Published by

Having been in the social media game since before “social media” was even a term, I know one thing is constant: change. This isn’t a stagnant arena. A new social media infographic from digital marketing firm Mainstreethost drives home that point with 10 Surprising Social Media Facts. The infographic is included in its entirety below. Check out 10 highlights below. #1 Twitter: Advocacy and Followers Don’t Go Hand In Hand.... View Article