Archives

August 28, 2014 9:00 am | Published by

If you thought LinkedIn was just a place to look for a job, think again. Since March, I’ve been using the LinkedIn publishing platform to reach a wider – and more engaged – audience than ever before. At the time of writing, my last 10 articles have had: 19,587 views 972 likes 114 comments Articles have covered social media marketing, analysis of demographic research, marketing tips, commentary, and more. The... View Article

August 26, 2014 11:24 am | Published by

If you search Google for “The Remaining movie,”you won’t find a vanity URL or a link to a graphic-rich splash page. At the top of the film’s 79.4 million search results, you’ll see an IMDB page, YouTube trailer, and iTunes trailer. The lack of a search engine-topping website isn’t an SEO problem, but an intentional choice that’s become increasingly common in the world of indie movie marketing. (Still, The Remaining... View Article

August 21, 2014 9:00 am | Published by

A great infographic does one thing (at least): it takes raw data, and transforms it into something meaningful. This year, I’ve been scouring the web regularly for great social media infographics. (Setup your own Google News alert for “social media infographics.”) Below are 12 of the most important social media infographics I’ve come across so far in 2014. I’ve included a link to each infographic, as well as an actionable... View Article

August 19, 2014 3:19 pm | Published by

In the world of non-profit digital marketing, it’s common to give users two outs in your CTA: donate time/money or “share” and raise awareness for the issue. The ALS Association’s “Ice Bucket Challenge” has almost inverted those priorities. In case you’ve somehow missed this social media trend, people are nominating their friends to either donate $100 to ALS or dump a bucket of ice water on their heads (and post... View Article

August 14, 2014 9:00 am | Published by

The social media landscape is changing. Or, in other words, it’s like the polar icecaps of Facebook are melting, and in the runoff we’re excavating cavernous content mills, stalagmites of rampant egotism and indulgent self-consciousness, and a veritable cesspool of cat videos. The landscape’s changing so drastically – and now so quickly – that experiments like Mat Honan’s (“liking” everything on Facebook for two days) are totally legitimate as both... View Article

August 12, 2014 5:03 pm | Published by

Robin Williams’ sudden and unexpected death earlier this week has already elicited many fine eulogies and words of remembrance. Though tragic and heartbreaking, the event is a gentle reminder of how social media can instantly extract and collate an entire culture’s shared impressions in a way that’s both beautiful and meaningful. Here at the BuzzPlant office, reflecting on the great comedian’s passing, we’re thinking of six lucid quotes from an... View Article

August 6, 2014 9:15 am | Published by

If you haven’t received a bad review on your product or service, you haven’t been in business long enough. It doesn’t matter if you really do offer the very best product in your field… a bad review is bound to come your way on Facebook, Twitter, Amazon, or Yelp. While you can’t stop negativity on social media, you can control how you respond to it. With the right tools, you... View Article

August 4, 2014 4:52 pm | Published by

“Trust” is a big word. We use it to discuss hugely important issues like faith, politics, and relationships, yet also employ the word in the discussion of our favorite bag of potato chips. “You can trust the maker of such-and-such product…” reads the label for so many consumer goods and services. But what does “trust” really look like in a social media strategy? A recent survey of 19,0000 U.S. adults,... View Article