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July 31, 2014 9:00 am | Published by

In the world of digital marketing, size isn’t everything. Momentum is. While Instagram might not be the biggestor the most trafficked social media site (though a #7 global slot isn’t bad), it is the fastest growing social media platform. And, the way things are shaping up on Instagram, there’s no sign the platform will be slowing down. Here are a few figures to chew on…. Instagram Growth Stats 23% growth... View Article

July 29, 2014 4:19 pm | Published by

When your company name is a word so famous it’s known by non-English speakers all over the world…. how do you get personal? Whether or not Coca-Cola asked themselves this precise question, they appear to have come about as close as you can get to an answer with this summer’s #ShareACoke campaign. In case you haven’t strolled the soda aisle of your grocery store or stepped into a gas station... View Article

July 25, 2014 9:00 am | Published by

If you’ve never worked from the trenches of social media marketing, you might think it’s easy. A Facebook post here, a Tweet there, and then back to business, right? Of course, if you’ve ever done it, then you know executing a social media strategy is like wrestling a shape-shifting creature, trying to grab hold and hang on for the ride as the very environment continues to break and rebuild. Outsourcing... View Article

July 23, 2014 3:34 pm | Published by

A picture’s worth a thousand words, but why stop there? Mastering the art of the long-form caption can help you tap into an Instagram marketing strategy that’s oftentimes ignored. Sure, Instagram is the photogenic cousin of Twitter: short, snappy, and easy to digest. But flipping that model on its head has been proven successful by a number of professional accounts. Below, we’ve included five examples of long-form captions with suggestions... View Article

July 14, 2014 9:00 am | Published by

Well… kind of. The idea that you can create viral content by following step-by-step instructions is naïve, at best, and simply false, at worst. By 2014, we’ve all seen hundreds – if not thousands – of “viral posts” from BuzzFeed, UpWorthy, Gawker and the like flitter across our News Feeds. We can observe and attempt to qualify what elements make a “viral post” viral, but learning how to create a... View Article

July 10, 2014 4:26 pm | Published by

You may have heard this past Saturday (June 28), Google+ has turned three years old. Though the platform has more than 1.15 billion registered users and 201 million active mobile users on a monthly basis, I bet many of you have never spent more than 10 minutes (being generous here) on the platform. Now, I’m not going to say that failing to use Google+ for marketing is a cardinal sin.... View Article