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June 26, 2014 9:00 am | Published by

There are two ways to approach social media marketing. Approach #1: Roll out of bed in your pajamas, scrape “relevant” content for your client, load it up into HootSuite, eat a Pop Tart for breakfast. Approach #2: Get up. Get dressed. Go meet with your client. Spend some time on location: in the store, in the client’s offices. Make calls. Talk to the key players. Get the scoop on what’s... View Article

June 24, 2014 3:17 pm | Published by

What happens when you decide to market a business using only Instagram? If you’re like most companies, you’ll have to shut down shop… But if you’re James and Carah Reynoso of Ezra & Eli, well, then you might have to temporarily shut down your shop just to meet through-the-roof demand! Worse things could happen to a start-up, right? Ezra & Eli is an eco-friendly, fashion-forward clothing brand for infants and... View Article

June 19, 2014 9:00 am | Published by

Rethinking your angle? Before you revamp your social media strategy from the ground up, learn a little about the ground you’re standing on. Everyone knows that the social media landscape has undergone tremendous transformations over the last couple of years; but many SM marketers may be surprised by the incredible scale on which these transformations have taken place. 66 Stats to Inform Your Social Media Strategy A new infographic from... View Article

June 17, 2014 11:11 am | Published by

What’s worse than being uninformed? Being misinformed. In the complex world of social media marketing, a staggering number of pitfalls occur when strategists think they know something, but don’t. A strategist who’s in the position of “not-knowing” knows that he doesn’t know; this can be fixed. But a strategist who believes he knows the truth can cause some serious damage to his organization through lost time, money, and public perception.... View Article

June 12, 2014 9:00 am | Published by

“Brands Are Publishers,” right? Well, in the case of The Paris Review, this brand… actually is a publisher. And if you ask some fans of the 60-year-old literary magazine just what they love most about The Paris Review, you might find it isn’t their printed page… … but their Facebook page. Where to Find The Paris Review Blog Facebook Twitter Google+ Instagram Reddit Vine Tumblr (If you’ve found The Paris... View Article

June 10, 2014 5:12 pm | Published by

It’s not Facebook. It’s not an expensive consultant. It’s actually nothing to do at all with “social media,” as you probably think of it. Your predicament of choosing between the “Sierra” and “Valencia” filters on Instagram doesn’t come close to the bedrock where this issue rests. No, the biggest thing your social media strategy needs in order to be effective has its origins way up the workflow and well before... View Article

June 4, 2014 9:00 am | Published by

Why Instagram Marketing Matters NOW Entering June 2014, Instagram remains one of the hottest tools for implementing a social media strategy. According to the company’s press page, Instagram has: 200 million active users 65%+ people outside the U.S. 20 billion photos shared 1.6 billion likes daily 60 million average photos per day Other impressive statistics (from Digital Marketing Ramblings) include: 23% of teens call Instagram their favorite social network. 42%... View Article

June 2, 2014 9:04 pm | Published by

Social. Media. Strategy. Three words that can suck the fun out of time spent marketing your brand. Allow yourself just an hour to research social media marketing, and you’ll find so many step-by-step instructions, “commandments,” and other purported “essentials” that you might be tempted to throw in the towel altogether. The truth is, you can’t do it all. An important part of social media strategy – one that doesn’t get... View Article