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May 30, 2014 9:00 am | Published by

There are some days where I feel that our BuzzPlant office looks a lot like the control room the guys in the above picture are working out of. Just digitize it all, and we’re dealing with the same number of gadgets, gizmos, and widgets. If you need a recommendation for social media tools or content management tools, feel free to shoot us an email with your question. Chances are we’ve... View Article

May 28, 2014 4:04 pm | Published by

What is a teenager? Maybe it’s easier to ask, what is a teenager not? Social. Rebellious. Energetic. Not entirely developed in the mental arena? A new film by Matt Wolf, Teenage, is one of the many new conversations pushing this question. Well, if there’s one thing your trope-of-a-teen is, she’s social. And “social media,” that nondescript phrase we plaster on everything from Snapchat to Facebook, is a teen’s hive. I’d... View Article

May 22, 2014 9:00 am | Published by

Whether you sell an internet-based service or run a small town, family-owned general store, customer service is everything. A few samples from this collection of quotes published in Forbes drives home the message better than anything I could say to you: “The goal as a company is to have customer service that is not just the best but legendary.” – Sam Walton “Your customer doesn’t care how much you know until they... View Article

May 20, 2014 4:50 pm | Published by

“Instagram envy” is a phrase used by social media and pop culture analysts alike to describe a peculiar phenomenon that’s afflicting our psyches. It’s the desire – no, the need – to portray our lives as exotic, picture perfect, sophisticated adventures. While “Instagram envy” could fill a book on its own, I think 95% of social media marketers are afflicted with their own toxic strain of this virus. I call... View Article

May 15, 2014 9:00 am | Published by

“CONTENT.” It’s a loose term. Vague. Nonspecific. It can be used to describe a “Happy Friday!” tweet or an all-in, multi-million, multimedia, market-saturating campaign front. Content is… well, whatever you want it to be. If you and your brand are struggling with the content creation process, then I know that “definition” isn’t very helpful. So, I’ll give you a few things that do help: ideas. It Starts With a Spark…... View Article

May 13, 2014 5:39 pm | Published by

Everyone has their competitive edge. But a new infographic from TAMBA, a social media marketing agency in the UK, reveals new information about who is getting competitive – and how they’re doing it. So, before you hit the drawing boards for your next social media contest, take a step back and look at the big picture. A few things to consider: What are my goals in having a contest? What’s... View Article

May 8, 2014 9:00 am | Published by

It’s impossible for us to wrap our minds around the amount of information created on a daily basis. For example: there are enough tweets written in a single day to fill a 10-million page book – or, 8,163 copies of War and Peace. But how can we even begin to grasp the scale of those figures? It’s truly mindboggling! By all standards, our culture is subject to some serious information... View Article

May 6, 2014 3:34 pm | Published by

Okay, “battle” might be kind of misleading. Even “decimation,” which literally means to destroy or kill one-tenth, doesn’t quite get at it. When it comes to click-through rates on Facebook and Instagram, Instagram is… annihilating… Facebook in the contests of CTR and engagement. If you’ve been advertising on Facebook for at least six months, you may have noticed your “Total Reach” figures taking a nosedive that looks something like this... View Article